On June 6th, 2025, HubSpot unveiled a series of exciting platform updates aimed at enhancing user experience and operational efficiency. These updates encompass AI-driven workflow descriptions, simplified email template imports, improved UTM value editing, a new URL property type, and a personalized homepage. This article provides an objective overview of these updates, reflecting the latest advancements and features introduced to the HubSpot platform.
HubSpot now offers AI-generated workflow descriptions for all existing and future workflows. This feature ensures that each workflow is clearly described, eliminating the confusion often associated with inheriting workflows from previous users. The AI assistant auto-generates descriptions, saving users the time and effort of manually adding them. Notably, this feature aims to streamline workflow management by providing clear oversight and simplifying ongoing management tasks.
Join Beta: AI Workflow Descriptions
The new AI email template import feature allows users to paste HTML from external designs, such as MailChimp, Klaviyo, or Figma, directly into HubSpot. The AI then converts these designs into fully editable drag-and-drop templates within seconds, eliminating the need for manual coding. This feature is particularly beneficial for users migrating from other platforms, as it simplifies the process and ensures consistency in email design.
Join Beta: AI Email Template Import
HubSpot now enables users to edit or delete campaign UTM values, allowing for greater control and accuracy in tracking. This feature is crucial for maintaining clean and reliable tracking data, especially when dealing with UTMs that may have been incorrectly set up. By providing the ability to modify these values, HubSpot ensures that users can make data-driven decisions based on accurate and up-to-date information.
Join Beta: Edit or Delete Campaign UTM Values
The introduction of a new URL property type allows users to store URLs in a structured and controlled manner. This property type supports domain controls and enhances personalization tokens, ensuring predictable behavior across templates and snippets. The ability to conditionally require a URL when creating new contacts further improves data management and consistency within the CRM.
Request Beta: URL Property Type
HubSpot's new homepage, now in public beta, offers a personalized and smart navigation experience tailored to individual user roles and activities. This feature aims to enhance efficiency by guiding users to the right tasks and data quickly. The homepage is designed to help users expand the value they get from HubSpot by providing relevant insights and actions based on their specific needs.
Join Beta: HubSpot Homepage
During the discussion, hosts Chris Carlin, Casey Hawkins, and George B. Thomas emphasized the importance of utilizing the platform's full potential. They highlighted the need for users to stay updated with the latest features and to actively participate in the community to share insights and best practices. The hosts also encouraged users to join the HubSpot Helpline Show, which provides an opportunity for live interactions and personalized support.
The latest HubSpot updates offer a range of enhancements designed to improve user experience and operational efficiency. Key takeaways include:
HubSpot users are encouraged to explore these new features and participate in the beta programs to maximize the platform's capabilities. By staying informed and engaged, users can leverage these updates to enhance their marketing, sales, and service efforts.
For further details and to join the beta programs, please visit the provided links. Stay tuned for more updates and insights from the HubSpot community.