June 26, 2025 HubSpot Updates - Marketing Email Custom Properties

Explore the Newest Updates to HubSpot's Platform

On June 26th, HubSpot announced two significant updates to its platform: the updated calling remote capabilities and the introduction of email custom properties. These features aim to enhance user experience by improving real-time note-taking during calls and providing a more organized approach to email management. Below, we delve into the details of these updates, community discussions, and provide guidance on implementation.

Platform Updates Detailed

Updated Calling Remote

The updated calling remote feature in HubSpot allows users to make calls directly within the platform. This update includes several key functionalities:

• Real-Time Note-Taking: Users can take notes during any inbound or outbound call without leaving the interface.
• Call Outcomes and Types: Users can set call outcomes and types directly within the calling remote.
• Enhanced Workspace: The calling remote can be dragged anywhere on the screen, ensuring a clear workspace for users.

This feature is available to all HubSpot users, including those on the Starter plan. For more information, visit the HubSpot Calling Remote page.

Email Custom Properties (Public Beta)

The introduction of email custom properties aims to address the challenges of organizing and categorizing emails effectively. This update includes:

• Flexible Categorization: Custom properties can be added directly to any email, allowing for a more organized approach that matches team workflows.
• Enhanced Reporting: Custom properties facilitate the creation of meaningful views and tailored reports, including cross-property analysis.
• Improved Data Insights: With consistent categorization, users can gain clearer, actionable insights into email campaign effectiveness.

To join the beta, visit the HubSpot Email Custom Properties page.

Community Insights and Implementation Guidance

The HubSpot community has expressed excitement about these updates, particularly the email custom properties. Chris Carolan, one of the hosts of the "Wake Up! Customer Platform" show, shared insights on how these features can be leveraged:

• Scenario Example: For users managing multiple franchisees sending emails, custom properties can be used to track emails by franchisee number, providing a more organized and insightful reporting system.
• Naming Conventions: Previously, users relied on convoluted naming conventions to track email types. Custom properties simplify this process, allowing for cleaner portals and more efficient data management.

Key Takeaways and Next Steps

The latest updates to HubSpot's platform bring significant improvements to calling and email management capabilities. Key takeaways include:

• Enhanced Calling Features: Real-time note-taking and call outcomes directly within the interface streamline communication and improve productivity.
• Organized Email Management: Custom properties for emails offer flexible categorization and enhanced reporting, leading to better data insights and streamlined workflows.

For users looking to implement these features, it's recommended to explore the beta for email custom properties and familiarize themselves with the updated calling remote capabilities. HubSpot continues to innovate, providing tools that help businesses optimize their operations and gain deeper insights into their activities.

Stay tuned for further updates and make sure to leverage these new features to enhance your HubSpot experience. For more detailed guidance and community discussions, join the HubSpot community forums and participate in ongoing conversations.