HubSpot has rolled out a series of new features and updates in June 2025, aimed at enhancing user experience and streamlining workflows. This comprehensive update includes significant changes to the customer portal, new social media approval workflows, advanced email and form scoring, improvements to the CRM card library, and boosted customer agent response quality.
The customer portal has received a major facelift, featuring a sleeker experience, faster load times, and a modernized look. This update simplifies the customer portal theme editor by removing outdated and unused design options. Users who have applied custom CSS or made edits using the theme editor may notice some minor visual changes. Overall, the updates are designed to improve load times and provide a more polished look for customers visiting the portal.
HubSpot has introduced a new streamlined workflow for social media approvals, currently available in private beta. This feature allows enterprise teams to request and manage approvals for their social media content before it goes live. By incorporating an approval step directly into the social media publishing process, marketing teams can ensure brand consistency and content quality. This addresses the lack of a streamlined workflow for reviewing, commenting on, and approving social posts, which can lead to brand risk and communication errors.
HubSpot has introduced the ability to scale email and form scoring using the "Contains" filter. This feature allows users to set up scoring rules once and automatically capture future assets, provided they follow consistent naming conventions. Previously, scoring on engagement with marketing emails and forms required manually updating each asset, which was time-consuming. The new "Contains" filter simplifies this process, enabling the creation of scoring rules based on specific keywords used in the names of emails and forms.
The CRM card library has been improved to offer a more engaging and intuitive interface for discovering, previewing, creating, and adding cards. The redesigned add card button is now placed between cards for a more contextual experience, reducing the time needed to rearrange card order. This update addresses previous challenges that left admins creating new cards without a clear understanding of their function or visual preview.
Significant improvements have been made to the customer agent, enhancing its ability to deliver faster, clearer, and more accurate answers. These updates include improved document searching, better accuracy when citing sources, smarter identification of customer queries, and enhanced multi-language support. These changes aim to provide a better support experience across a global customer base.
The HubSpot community has been actively discussing these updates, particularly the design changes in the customer portal and the new social media approval workflows. Many users appreciate the improved efficiency and streamlined processes these updates bring to their daily operations. Additionally, the enhanced CRM card library and advanced email and form scoring capabilities have garnered positive feedback for their ability to simplify previously cumbersome tasks.
The June 2025 HubSpot updates bring a host of new features and improvements designed to enhance user experience and streamline workflows. Key updates include:
HubSpot users are encouraged to explore these new features and consider participating in the private beta for social media approvals if eligible. For more information on each update, follow the provided links to learn more and take advantage of these enhancements to optimize your HubSpot experience.