HubSpot's Latest Updates: AI-Driven Enhancements and New Features
Explore the latest HubSpot updates that bring AI-driven enhancements and new features to optimize your business operations.
HubSpot has introduced AI-powered property suggestions in report filters, leveraging semantic search to streamline the process of identifying the right properties for reporting. This feature addresses the common issue of having multiple properties with similar names, eliminating the need for endless scrolling and reducing the occurrence of duplicate properties. Now, users can benefit from suggested properties based on their search terms and frequently used data.
Learn More: Breeze Suggested Properties in Report Filters
The new Report Remix feature, currently in early beta, allows users to transform existing reports into new insights using the same underlying data. This update simplifies data analysis by enabling teams to remix reports themselves, thus reducing the frequency of requests to modify report views. By providing a more intuitive way to explore data, Report Remix empowers users to derive actionable insights with ease.
Request Beta: Report Remix
HubSpot's Sales Workspace now includes a daily digest email that highlights the most important sales actions for the day. Rolling out automatically to all sales seats, this feature helps sales teams prioritize their tasks by delivering a clear list of critical actions directly to their inboxes. This ensures that sales professionals can start their day with a focused plan, minimizing the chances of missing important tasks.
Learn More: Sales Workspace Daily Digest Email
With the new list-based remixing feature in private beta, marketers can now turn CRM lists into targeted content campaigns. This update allows users to create up to six pieces of personalized content at once, tailored to specific audience segments. By leveraging detailed list descriptions and content templates, marketers can produce highly relevant content that resonates with their target audience, enhancing engagement and campaign effectiveness.
Request Beta: Create Personalized Content from Lists
The auto-add backfill feature extends HubSpot's existing auto-add capabilities by including companies that already exist in saved views. This allows users to automatically add both new and existing companies showing intent to CRM lists or workflows. By automating the process of identifying and engaging with companies demonstrating buyer intent, this feature helps create an instant pipeline that grows over time, enhancing sales and marketing efforts.
Learn More: Auto-Add Backfill for Buyer Intent
During a recent HubSpot admin event, several community members discussed the importance of clean and maintainable data. The lead scoring roundtable highlighted the value of having accurate data to fully activate HubSpot's capabilities, such as AI-powered suggestions and content remixing. The conversations emphasized the need for proper data management to maximize the benefits of HubSpot's latest features.
HubSpot's recent updates introduce several AI-driven enhancements designed to optimize business operations and improve user experience. Key takeaways include:
HubSpot users are encouraged to explore these new features and participate in beta programs to provide feedback and further enhance the platform. By leveraging these updates, businesses can improve their operations, drive engagement, and achieve better outcomes.
For further details and to request beta access, visit the provided links.