Blog | Profoundly

June 13, 2025 HubSpot Updates - Website Tracking Code Validation

Written by Chris Carolan | Jul 31, 2025 5:45:49 PM

Explore the latest HubSpot platform updates to enhance your business operations and leverage new capabilities.

Overview of Recent HubSpot Platform Updates

On June 13, 2025, the Unofficial HubSpot Updates morning show hosted by Chris Carroll, Casey Hawkins, and George B. Thomas provided an in-depth look at the most recent HubSpot platform updates. These updates include new feedback mechanisms, enhanced financial operations, improved tracking capabilities, and mobile functionality enhancements. This article will detail each update, providing essential information and access requirements.

Platform Updates Detailed

Enhanced Feedback Mechanisms: Share Feedback on Betas

HubSpot introduces a centralized way to share feedback on beta features. Users can now provide feedback for up to 30 days after a release. This new "Give Feedback" button is accessible directly from the product updates page, streamlining the process and ensuring feedback reaches the product team efficiently.

  • Feature: Feedback mechanism for beta features
  • Access: Available via the product updates page
  • Link to Join Beta: https://lnkd.in/eUNuDVhJ

Streamlined Financial Operations: Two Way Invoice Sync for Xero

HubSpot now supports two-way invoice synchronization with Xero, joining QuickBooks in the list of integrated accounting solutions. This update allows invoices and payments to sync both from HubSpot to Xero and vice versa, eliminating the need for manual exports. Invoices created in HubSpot will sync to Xero within minutes, reflecting any changes made.

  • Feature: Two-way invoice sync with Xero
  • Access: Available to users of HubSpot and Xero
  • Link to Join Beta: https://lnkd.in/eF4WwfVg

Improved Tracking Capabilities: Website Tracking Code Verification

A new validation tool for the HubSpot tracking code is now available. This tool allows users to test if their tracking code is correctly embedded on their website. By entering the URL and clicking test, users receive results indicating either success or diagnostic guidance for next steps. This update aims to prevent untracked portals and ensure accurate data collection.

  • Feature: Tracking code validation tool
  • Access: Available via the tracking code settings page
  • Link to Join Beta: https://lnkd.in/eKDrUpHw

Mobile Functionality: Conditional Properties and Required Associations on iOS

HubSpot has extended the functionality of conditional properties and required associations to the mobile platform. Mobile users can now see all the same record create form customizations that work on desktop. This includes conditional properties and required associations, ensuring a seamless experience across devices.

  • Feature: Conditional properties and required associations on iOS
  • Access: Available for mobile users
  • Link to Learn More: https://lnkd.in/eajKG5zR

Community Insights and Strategic Context

During the show, hosts discussed the importance of these updates in the broader context of HubSpot’s ecosystem. The feedback mechanism aligns with HubSpot’s goal of continuously improving the platform based on user input. The two-way invoice sync and tracking code validation address common pain points, enhancing operational efficiency and data accuracy. The extension of desktop functionalities to mobile ensures that users have a consistent experience regardless of the device they use.

Summary of Key Takeaways and Next Steps

The latest HubSpot updates introduce significant enhancements designed to improve user experience and operational efficiency. Key updates include:

  • Centralized feedback mechanisms for beta features
  • Two-way invoice synchronization with Xero
  • Website tracking code validation tool
  • Extended mobile functionalities for iOS

As always, HubSpot users are encouraged to explore these new features and provide feedback to help shape future updates. For more information on joining betas or accessing these features, users can visit the provided links. Stay tuned for further updates and improvements from HubSpot.

By keeping informed and utilizing these new capabilities, businesses can maximize the value of their HubSpot platform and drive growth.