On June 12, 2025, HubSpot announced a series of significant updates aimed at enhancing integration capabilities and data control features within its customer platform. These updates were discussed in detail during the unofficial HubSpot Updates morning show. Below, we delve into each update, examining their functionalities and implications for users.
HubSpot now allows users to start Content Remix projects directly from Google Drive files. This eliminates the need for uploads, copy-pasting, or downloading content from Google Docs, Sheets, or Presentations. For organizations that heavily rely on Google's suite of tools, this update revolutionizes the initial stages of marketing campaigns.
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A new feature enables users to select any custom landing page or website page templates for Content Remix without requiring any changes to the website’s code. Previously, this required a custom schema markup, but now the process is automatic. This integration combines unique branding with AI content generation.
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The Commerce Hub Payments API has introduced write access, allowing users to create and manage payment data programmatically. This new capability helps unify revenue data from outside the Commerce Hub and enables marking invoices as paid via API. This update marks a significant step towards more integrated and automated financial operations within HubSpot.
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Enterprise administrators can now permanently remove identified sensitive data from CRM activities such as notes, calls, tasks, and meetings. This feature is crucial for maintaining data hygiene and reducing compliance risks, especially with the automated meeting recordings syncing to HubSpot.
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HubSpot has introduced a new property type specifically for storing URLs. This update supports clickable URLs with domain controls and improves personalization tokens and predictable behavior. Although not yet supported in forms, this feature is expected to enhance the user experience significantly.
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During the podcast, several community insights and ecosystem discussions were highlighted. The hosts emphasized the potential of these updates to streamline workflows and integrate external tools seamlessly into the HubSpot platform. The introduction of the Google Drive integration and the enhanced capabilities of Content Remix were particularly noted for their potential to transform marketing processes.
The June 2025 updates for HubSpot's customer platform focus on integrating external tools, enhancing data control, and improving user experience. Key updates include:
For users looking to leverage these updates, requesting beta access and familiarizing themselves with the new features is recommended. These enhancements are poised to offer a more integrated, efficient, and secure platform for all HubSpot users.
By staying informed about these updates, users can ensure they are utilizing HubSpot's full potential to enhance their business operations and marketing strategies.