July 15, 2025 HubSpot Updates - Manage Email Logging Rules Across All Channels

Explore the Latest HubSpot Platform Updates for July 2025

Overview of July 2025 HubSpot Updates

On July 15, 2025, HubSpot rolled out a series of platform updates aimed at enhancing user experience and streamlining various functionalities. This comprehensive update covers a range of features, from improved email logging rules to advanced lead scoring capabilities, and introduces new tools and functionalities for both marketing and sales teams. Here, we detail these updates, community reactions, and insights, along with the technical specifications and access requirements.

Platform Updates Detailed

Apply Activity Logging Defaults to External Emails

Admin-configured email logging rules now apply consistently across all email channels. Previously, these rules only applied to emails sent from contact record pages. Now, they extend to emails sent through the HubSpot Sales Chrome Extension, Sales Extension for Outlook, BCC and forwarding addresses, connected inboxes, and sequences.

• Why it matters: Users now benefit from predictable email logging behavior regardless of how emails are sent. This consistency eliminates confusion when emails appear on unexpected records or seem to disappear from where they were expected.
• Email Logging Defaults: Available in beta. Request access here.

Unsubscribe Feedback Survey on Preference Pages

Users can now trigger an unsubscribe survey on the preference page to collect feedback about why a contact is unsubscribing from all emails. This feedback provides more insights into marketing email strategy.

• Why it matters: Automatically collecting feedback when a contact unsubscribes from all emails gives marketers actionable insights to reduce churn and improve content relevance.
• Unsubscribe Feedback Survey: Available in beta. Request access here.

Manually Score Deals and Companies with Sales Hub

Sales teams can now manually score deals and companies using the lead scoring app available with Sales Hub Professional or Enterprise. This update allows marketing and sales teams to collaborate seamlessly and maintain consistent criteria for evaluating contacts, companies, and deals.

• Why it matters: Effective scoring provides accurate, actionable insights that empower sales reps to identify which deals to prioritize and which companies to prospect first.
• Manual Scoring: Available now. Migrate scores before August 31, 2025.

Configurable Action Rate Limits on Custom Code Actions

HubSpot introduces configurable rate limits for custom code and web hook actions in workflows. This feature allows users to control how quickly these actions should execute.

• Why it matters: By default, workflow actions execute as quickly as possible, which is not always beneficial, especially when actions call APIs and encounter rate limit issues. This update prevents workflows from failing due to hitting API limits.
• Configurable Rate Limits: Available in beta. Request access here.

Video Captions in Social Editor

Users now have access to a Manage Captions button when adding a video in the social editor. This capability allows users to view, edit, and translate video captions directly within the social publishing workflow.

• Why it matters: Captions increase reach, accessibility, and engagement on social video. This update simplifies the management of captions by enabling users to handle everything from preview to editing within the social editor.
• Video Captions: Available in beta. Request access here.

Activity Association Defaults for Additional Objects

The configurable automatic associations feature now includes additional CRM objects like listings, courses, appointments, and services. Admins can apply one consistent set of rules across every core CRM object.

• Why it matters: Extending this functionality speeds onboarding, reduces data entry errors, and ensures that activities are logged to the correct record, providing a complete activity history in context.
• Activity Association Defaults: Available now.

Community Reactions and Insights

The HubSpot community has shown enthusiasm for these updates, particularly the enhancements to email logging and lead scoring. Users appreciate the improved consistency and the ability to gather more actionable insights from unsubscribe feedback. The configurable rate limits for custom code actions have been highlighted as a significant improvement for preventing workflow failures.

Impact on Marketing and Sales Teams

These updates are designed to streamline processes for both marketing and sales teams. The manual scoring of deals and companies enables more precise prioritization, while the unsubscribe feedback survey provides valuable insights into customer preferences. The improved email logging rules and activity association defaults ensure cleaner data and better organization across the platform.

Next Steps and How to Get Involved

To make the most of these updates, users are encouraged to request beta access where applicable and start integrating these new features into their workflows. For more information and to stay updated on future releases, join the HubSpot community discussions and attend webinars hosted by HubSpot experts.

By staying informed and proactive, users can leverage these updates to enhance their marketing and sales strategies, ensuring they are utilizing the full capabilities of the HubSpot platform.