Discover the latest HubSpot platform updates, featuring new AI capabilities, API expansions, and workflow improvements.
On July 10th, HubSpot announced a series of significant platform updates that promise to enhance user capabilities and improve business efficiency. These updates were detailed by Chris Carolan and Casey Hawkins on the Wake Up! Customer Platform show. The updates cover a range of new features and improvements, including AI enhancements, API expansions, and workflow improvements. Below, we provide an in-depth look at each of these updates.
HubSpot's Customer Agent can now perform tasks such as resetting passwords, looking up orders, and checking billing information without the need for human intervention. This functionality is enabled through API calls to your applications, making customer support more efficient. However, it is crucial to ensure that your data is connected for this feature to work effectively.
The new Ask Breeze workflow action allows users to leverage AI to analyze, summarize, and categorize unstructured data within workflows. This feature is particularly useful for tasks such as automated audience categorization. According to Chris Carolan, when prompted correctly, this action can be 100% accurate.
Starting July 18, 2025, Activity Summaries will be upgraded to Breeze Record Summaries. This new feature provides deeper insights into your HubSpot Smart CRM records, enabling more informed decision-making. Unlike the previous summaries, Breeze Record Summaries offer actionable insights rather than just a basic overview of past activities.
The Campaign API has been significantly expanded to support 11 additional asset types, including sequences, playbooks, meetings, and feedback surveys. This enhancement allows for comprehensive tracking and management of campaigns across the entire customer lifecycle, thereby fueling better AI-driven insights.
HubSpot has introduced a new workflow action that automatically validates and formats phone numbers according to international standards. This feature helps ensure better data accuracy, which in turn leads to more effective outreach and improved results.
HubSpot now allows users to schedule CRM data backups to automatically initiate every week or every other week. This feature ensures that you always have an active, restorable snapshot of your data, providing a safety net for quick restoration in bulk.
During the show, community discussions highlighted the importance of understanding and utilizing these new features. For instance, the Customer Agent's ability to perform API calls was emphasized as a game-changer for customer support. Additionally, the Ask Breeze workflow action was praised for its potential to transform how businesses handle unstructured data.
These updates represent foundational shifts in how HubSpot users can leverage AI and automation to enhance their business processes. Key takeaways include:
To take full advantage of these new features, users are encouraged to join the beta programs and explore the available resources for further learning.
By staying informed and utilizing these updates, HubSpot users can significantly enhance their platform's effectiveness and drive better business outcomes.