Today marks a pivotal moment in the Profoundly journey. We're not just adding new features—we're launching an entirely new way for HubSpot experts to build careers, share knowledge, and create lasting impact together.
The HubSpot ecosystem has always thrived on expertise sharing. From community forums to partner networks, the best solutions emerge when knowledgeable professionals help each other solve complex challenges. But there's been a missing piece: sustainable pathways for experts to build careers around knowledge creation while ensuring that expertise reaches the organizations that need it most.
Today, we're announcing Profoundly Labs—an innovation ecosystem designed to transform individual HubSpot expertise into collective intelligence that multiplies value for everyone.
Over the past year, we've watched incredible HubSpot experts create valuable content, host insightful sessions, and solve complex problems for organizations. But we've also seen how difficult it is for these experts to build sustainable careers around knowledge sharing. The current ecosystem forces a choice: focus on client work or focus on content creation. Few can do both successfully.
Meanwhile, organizations struggle to find the right expertise at the right time. They need solutions that go beyond generic advice—they need proven frameworks from practitioners who've solved similar challenges.
Profoundly Labs bridges this gap by creating sustainable pathways for experts to thrive as creators while ensuring their knowledge reaches organizations exactly when needed.
Profoundly Labs operates through three integrated pillars that work together to multiply value:
Expert-led content that builds authority while solving real problems
This isn't about creating more generic HubSpot content. The Media Network focuses on expert-hosted programming that demonstrates real solutions to actual challenges. When Casey Hawkins walks through a Value-First transformation framework or shows how to optimize a client's RevOps system, viewers get proven methodologies they can immediately apply.
The network creates sustainable revenue streams for experts through content while building the comprehensive knowledge library the HubSpot ecosystem has always needed.
Rapid innovation through collaborative programming
Some of the best HubSpot learning happens when multiple experts collaborate on complex challenges. Our Events pillar enables rapid creation of high-impact programming that brings together complementary expertise.
Whether it's a focused mastermind testing new positioning frameworks or a comprehensive summit addressing data strategy across the entire customer lifecycle, Events provide space for experts to innovate together while creating immediate value for participants.
Sustainable creator careers through authentic revenue sharing
Here's where Profoundly Labs gets revolutionary: we're making "HubSpot Creator" a viable primary career path, not just a side activity. Through transparent revenue sharing across content, events, and consulting work, experts can build sustainable businesses around knowledge creation.
The Creator Collective provides the professional development, community support, and economic foundation that enables experts to focus on what they do best: solving problems and sharing knowledge.
Let's look at how this plays out in real scenarios:
For the Expert: Sarah, a RevOps specialist, joins the Media Network with a monthly show about automation strategies. Her content builds audience and generates revenue while demonstrating her expertise to potential clients. When she's ready to launch a comprehensive RevOps transformation program, the Events pillar provides the platform and audience development support. As her creator career grows, the Creator Collective ensures she has sustainable income across multiple streams.
For the Organization: A growing SaaS company needs help with their lead scoring system. Through Labs content, they discover proven frameworks and identify experts who've solved similar challenges. They can access quick solutions through content, join comprehensive programming through events, or work directly with creators who understand their specific context.
For the Ecosystem: Knowledge compounds as experts build on each other's work. Sarah's automation framework becomes the foundation for another expert's integration strategy. Solutions spread faster, quality improves through collaboration, and the entire HubSpot community benefits from elevated expertise.
We're not starting from scratch. Several initiatives are already operating as "Profoundly Labs Productions":
Casey Hawkins Value-First Mastermind has demonstrated the viability of productized expert knowledge with revenue sharing. Twenty-five participants are working through a comprehensive positioning transformation with strong engagement and measurable results.
Let's Build and Value-First Content on LinkedIn features recognized HubSpot experts sharing practical frameworks for business transformation and HubSpot strategy. Each session generates multiple content formats while building both expert authority and community knowledge.
On August 28, 2025, the Value-First Data Summit will bring together 20+ experts for collaborative programming that demonstrates the power of comprehensive solutions through expert partnership.
Traditional content creation and events treat expert knowledge as a commodity to be packaged and sold. Labs treats expertise as a living resource that grows in value through sharing and collaboration.
Innovation Without Constraint: Ideas can be tested and validated rapidly without waiting for platform development cycles. If an expert has a concept worth exploring, Labs provides the framework to test it quickly and learn from market response.
Authentic Revenue Sharing: We believe experts should benefit from the value they create. Our revenue sharing models align expert success with platform growth, ensuring that those who contribute most also benefit most.
Collaborative Intelligence: The best solutions often emerge when multiple experts combine their knowledge. Labs creates space for this collaboration while ensuring all participants benefit from the results.
Profoundly Labs is designed for participation at multiple levels:
HubSpot Experts can join Media Network programming, collaborate on Events, or develop creator careers through the Collective. Whether you're testing new concepts or building comprehensive programming, Labs provides the platform and community support.
Organizations can access expert knowledge through Labs content, participate in collaborative events, or work directly with creators for implementation support. The goal is meeting you where you are while providing clear paths to deeper engagement.
Community Members can contribute insights, participate in collaborative problem-solving, and connect with experts and peers for mutual learning and growth.
Profoundly Labs represents more than new programming—it's proof that collaborative economics create more value than competitive models. When experts succeed together, everyone wins: the experts building sustainable careers, the organizations receiving better solutions, and the community benefiting from elevated knowledge quality.
This isn't just about better content or events. It's about demonstrating that the most sustainable businesses are built on abundance, collaboration, and shared success rather than scarcity and competition.
The future of HubSpot expertise isn't individual stars competing for attention—it's collaborative intelligence that multiplies value for everyone involved.
Ready to explore Profoundly Labs? Whether you're an expert looking to build your creator career or an organization seeking comprehensive HubSpot solutions, Join our community to connect with our team and discover opportunities across Media Network, Events, and Creator Collective programming.