Stay informed with the latest updates and new features announced for HubSpot’s platform, ensuring you are leveraging the full potential of your tools.
On August 28th, HubSpot announced a series of platform updates aimed at enhancing user experience and increasing productivity. These new features were discussed during the "Wake Up Customer Platform" morning show, hosted by Chris Carolan and Casey Hawkins. The updates span various functionalities, from social engagement to data management, and include several beta features available for early access.
HubSpot now enables users to configure notifications for social interactions directly within the platform. Users can receive alerts when people comment on their posts, mention their social profiles, or send direct messages on Instagram. This update allows for more efficient engagement with social conversations without leaving HubSpot.
Learn more: Social Inbox Notifications
The AI Lookalike Lists feature, powered by Breeze AI, helps users identify new contacts who share traits and behaviors with their best customers. This feature leverages AI to create lists that enhance campaign targeting, audience syncing for ads, and lead generation.
Learn more: AI Lookalike Lists
HubSpot has introduced a new data model intro page designed to guide users through data modeling with ease. The page includes AI-driven suggestions and allows users to save and review changes with their team before applying them, ensuring better long-term data cleanliness.
Join beta: New Data Model Intro Page
The new Click to Call feature allows users to initiate calls directly from the index page by clicking phone number property values. This update simplifies outbound calling by reducing the need to copy and paste phone numbers into the dialer.
Request beta: Click to Call from the Index Page
The Sales Workspace has been updated to integrate seamlessly with the Smart CRM, allowing sales representatives to move between systems more efficiently. This enhanced workspace now serves as a command center that directs users to the appropriate CRM tools.
Learn more: Sales Workspace Updates
During the announcement, the hosts also highlighted the ongoing Value First Data Summit, which aims to address data collection and management challenges within HubSpot. The summit features over 20 experts discussing strategies to improve customer data handling and move beyond traditional lead scoring.
Additionally, community discussions included the importance of defining data models correctly to maximize HubSpot's capabilities. The hosts emphasized the need for proper data management, especially when using new features like AI Lookalike Lists and buying groups.
HubSpot's latest updates aim to enhance various aspects of the platform, from social engagement to data management and sales efficiency. Key features include:
Users are encouraged to explore these new features and participate in beta programs to provide feedback and further enhance the platform. For more details on each update, visit the provided links.
Stay tuned for more updates and insights from the HubSpot community, and continue leveraging these tools to drive your business forward.