Stay informed about the newest HubSpot platform updates, including AI-powered video marketing, domains activity logs, and workflow permissions.
On August 25th, 2025, HubSpot announced several significant updates to its platform, enhancing the capabilities available to users. These updates include a new domains activity log, AI-powered video marketing tools, and an enhanced permission feature for workflows. These updates aim to improve user experience and provide more robust tools for businesses leveraging HubSpot for their operations.
HubSpot has introduced a new feature that allows users to download a CSV file of their domain change and activity history from the past 90 days. This includes updates such as domain additions, removals, and settings changes. Previously, investigating changes to your domain required contacting support. Now, users can self-serve this history anytime, saving time and providing visibility into recent domain activity for compliance, troubleshooting, and audit purposes.
HubSpot has rolled out a suite of AI-powered video marketing features designed to streamline workflows, publish SEO-optimized content faster, manage video projects, and measure performance across channels. This includes a new clip editor that brings users closer to full editing capabilities within HubSpot.
Features:
Join Beta: AI-Powered Video Marketing
HubSpot has introduced a new permission level for workflows: manually enroll. This permission allows more users, such as sales reps or customer support, to utilize automation in their day-to-day tasks directly from CRM records or list pages. This granular control over automation processes improves governance and expands functionality for a broader range of users.
Permissions:
Request Beta: Enroll Workflow Permission
The recent updates have sparked various discussions within the HubSpot community. One notable conversation revolves around the domains activity log, with users appreciating the newfound ability to self-serve their domain history for compliance and troubleshooting purposes. The community also speculates about future enhancements, such as potential AI capabilities that could further streamline domain management.
Another hot topic is the AI-powered video marketing tool. Many users are excited about the potential to reduce their tech stack by incorporating more robust video editing and SEO optimization directly within HubSpot. This integration could potentially replace multiple tools, making it more efficient and cost-effective for businesses.
The latest HubSpot updates bring significant enhancements to the platform, offering users more control and efficiency in their operations. The domains activity log empowers users with self-service capabilities, while the AI-powered video marketing tools streamline video content creation and optimization. Additionally, the new workflow permission level expands the functionality for a broader range of users.
For businesses using HubSpot, these updates present an opportunity to leverage new tools and features to improve their workflows and marketing efforts. Users are encouraged to explore these new capabilities, request beta access where applicable, and provide feedback to HubSpot to continue driving platform improvements.
Stay tuned for more updates and insights as HubSpot continues to evolve and enhance its platform capabilities.