Stay informed on the latest HubSpot platform updates, featuring new tools and features to enhance your business operations. This article provides a comprehensive overview of recent updates announced on the HubSpot platform, including AI referrals, multi-account reporting, new social media metrics, and more. These updates aim to provide users with enhanced functionalities and streamlined processes, ensuring that HubSpot remains a vital tool in your business arsenal.
A new traffic source classification in website traffic analytics identifies visitors arriving via AI platforms such as ChatGPT, Claude, and Perplexity when they click on cited sources. This feature automatically detects known AI platform domains and surfaces them as their own source category in reporting.
Why it matters: Traffic from AI platforms is currently grouped under other websites, making it impossible to measure AI's impact on lead generation. By clearly identifying AI referral traffic, users can better understand how these emerging platforms contribute to awareness, engagement, and conversions.
Request beta: AI Referrals in Website Traffic Analytics
Multi-account reporting allows users to create custom reports that aggregate data across different HubSpot accounts from within one HubSpot account. This feature is particularly useful for businesses with multiple HubSpot accounts, enabling them to gain insights into overall performance, identify trends, and make well-informed decisions.
Why it matters: This eliminates the need to manually log in to separate accounts or export data, saving time and effort for users like marketing executives or operations personnel who need a holistic view of their organization's performance. It also allows for comparisons between individual accounts, which can be valuable for identifying best practices, areas for improvement, and optimizing resource allocation across different business units or brands.
Request beta: Multi-Account Reporting
HubSpot users can now unlock their social media data directly within the custom report builder, allowing them to build customized reports using a wide array of social media metrics to gain deeper insights into their performance across networks. Additionally, users can now see social comments within HubSpot in near real-time, enabling quicker identification, prioritization, and response to critical social conversations.
Why it matters: This feature addresses the need for deeper, more flexible analysis of social media performance than currently available in standard reports. It empowers users to conduct in-depth analysis and build reports that meet their specific needs comparable to dedicated social media analytics tools. Faster comment retrieval means users can be more efficient and effective in replying to critical social conversations.
Request beta: Social Metrics in the Custom Report Builder
Learn more: Faster retrieval of social media comments
A new Coaching tab in the Help Desk, built for support team leaders and reps alike, is expected to be in public beta by September 10th. Support leaders can seamlessly coach their teams in a permissioned environment, while support reps will be able to use this new space to access their own performance metrics.
Why it matters: The Coaching tab will enable deeper service analytics capabilities through new metrics such as "one-touch tickets" and "SLA adherence." This feature allows leaders to equip reps with actionable insights, coach effectively using rep-centric performance data, and improve employee engagement and customer experience. It fosters a coaching culture where managers and reps can collaborate to raise service quality.
Request beta: Help Desk Coaching Tab with New Metrics
HubSpot users can now create and view more granular reporting on Google Performance Max ad campaigns directly from HubSpot. This update allows users to create ad campaigns for Google's all-in-one AI-powered campaign type and use assets they've already made in HubSpot in their Performance Max campaign.
Why it matters: This feature allows HubSpot customers to manage their Google ad campaigns within the same platform, providing a seamless experience. Users can also view in-depth reporting on how their Performance Max campaign's assets are performing, enabling them to double down on what's working best.
Learn more: Google Performance Max Ad Creation and Enhanced Reporting
During the recent updates announcement, community discussions highlighted the importance of understanding new data points and the potential for actionable insights. Users are encouraged to explore the beta features and share feedback to further refine these tools. The HubSpot ecosystem continues to evolve, with a focus on integrating AI and enhancing user experience.
For more information and to request beta access for the new features, visit the provided links. Stay tuned for more updates and enhancements from HubSpot.
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