Explore the significant enhancements and fresh features introduced in HubSpot's platform update on August 20th, 2025.
On August 20th, 2025, HubSpot unveiled a series of significant updates and new features designed to enhance user experience and provide more robust tools for business management. These updates range from enhanced customization options to innovative AI-powered tools, reflecting HubSpot's commitment to continuous improvement and user empowerment.
HubSpot introduces a new private beta feature allowing users to customize their CRM board view with any property, not just pipeline stages. Users can now group CRM records by various properties, such as deal owner, ticket priority, or custom fields, to better align with their unique business processes. This update, which includes access to the new CRM board experience and flexible CRM views, aims to provide greater flexibility and improve data interaction.
A new feature provides partners with App Usage Insights, allowing them to view daily, weekly, and monthly trends based on public APIs. This includes identifying top portals and usage, viewing active installations, and analyzing API errors. This insight aims to help partners build better apps by understanding their user base and activity trends more effectively.
In response to user feedback, HubSpot now allows support teams to view, create, and edit notes in Helpdesk, replacing comments as the primary means for internal collaboration. This change aims to streamline collaboration between Helpdesk and ticket records, addressing significant pain points and improving the efficiency of support teams.
HubSpot's Breeze Copilot is now enhanced with universal AI search capabilities, allowing users to connect apps like Google Drive, OneDrive, Confluence, and Jira. This integration makes Breeze Copilot smarter and more personalized by enabling it to search across all connected work tools, delivering contextual and actionable insights without the need to switch tools.
HubSpot's latest update includes several new beta features designed to improve user experience and platform functionality. Detailed below are the features and the steps required to gain access:
Custom SCIM Integration: This feature allows automated and secure user provisioning through SCIM with any identity provider beyond the officially supported Okta and Google integrations.
Today’s Insights Card: A new card in the Helpdesk Workspace shows key trends in rep availability, ticket volume, and team performance, linking directly to relevant areas in Service Hub.
Improved Search for Data Variables in Workflows: This feature enhances the search experience for data variables in workflows, allowing users to find variables from all sources with a unified search.
Prospect Using Buying Signals in Sales Workspace: This feature helps sales teams identify and prioritize companies in their CRM most likely to respond positively to outreach by tracking website visits, recent funding events, and engagement with marketing materials.
Remix Google Drive Files: Users can now start remix projects directly from Google Drive files, facilitating seamless content integration without the need for copying and pasting.
New Reporting CRM Cards: Customer Lifetime Value (CLV) & Revenue Attribution: These new CRM reporting cards provide AI-powered summaries and key data points to help understand each customer's value and journey.
During the announcement, the hosts discussed the potential implications of these updates on current workflows and the importance of leveraging these new features to streamline business processes. They highlighted the significance of HubSpot's continuous innovation in providing value to its users and the broader business ecosystem.
HubSpot's August 2025 platform updates introduce a range of new features and enhancements designed to improve customization, collaboration, and efficiency. Users are encouraged to explore these updates and consider joining the available beta programs to take full advantage of the new capabilities.
For further details on accessing these features and joining beta programs, users can follow the provided links. Stay tuned for more updates as HubSpot continues to innovate and enhance its platform offerings.