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Apr 25, 2025 HubSpot Updates - Customer Portal Upgrades & Data Model Builder

Written by Chris Carolan | Jul 31, 2025 5:05:09 PM

Discover the Latest HubSpot Platform Updates for April 2025

April 25, 2025 – HubSpot has rolled out a series of exciting platform updates designed to enhance functionality and improve user experience. This article provides a comprehensive overview of these updates, focusing on new features, user benefits, and community insights.

Platform Updates Detailed

Tracking Subscription Type Changes in the Audit Log

HubSpot has introduced a new feature in public beta that allows users to track changes in marketing email subscriptions through the Audit Log. This update provides better visibility into user actions related to subscription types, including creation, editing, and archiving. This enhancement improves accountability and helps maintain accurate records of account changes.

Key Details:

  • Display of all user actions related to subscription types
  • Tracking changes to names, descriptions, brands, and primary language settings
  • Better visibility and accountability

Beta Request Link: Request Beta Access

Accessing Data Quality Insights from Property Settings

Users can now access data quality insights directly from property settings. This feature, scheduled for public beta release on May 5th, allows users to view a list of property issues, duplicates, and missing data, making it easier to troubleshoot problems and set up the right validations or logic.

Key Details:

  • View property issues, duplicates, and missing data
  • Set up formatting rules for properties
  • Monitor sources of property updates

Beta Request Link: Request Beta Access

Empowering Clients: Closing Tickets in the Customer Portal

Clients can now close their support tickets in the customer portal without waiting for an agent. This update, which is already live, enables clients to mark issues as resolved with one click, preventing unnecessary confirmation on resolved issues and improving service level agreements (SLAs).

Key Details:

  • Clients can create, view, reply to, and close tickets
  • Support teams can revert the status to open or another stage if required
  • Focus on active issues

Feature Available: Learn More

Understanding Property Fill Rate in Property Settings

HubSpot has made it possible to view the fill rate of properties directly in property settings. This feature helps users identify unfilled properties and make decisions about what to do with these properties. It also allows manual tracking of fill rates on key fields over time to monitor data completeness.

Key Details:

  • Identify unfilled properties
  • Make decisions on unused properties
  • Track fill rates over time

Feature Available: Learn More

Revolutionizing CRM with the Data Model Builder

The new Data Model Builder is a game-changer for anyone looking to map how CRM objects connect to the rest of their business. This centralized data model configuration space allows admins to see all their objects, create new ones, and make association and property decisions in context.

Key Details:

  • Centralized data model configuration space
  • Visualize and manage data structure
  • Simplified process for creating and editing properties and associations

Beta Request Link: Request Beta Access

Community Discussions and Ecosystem Insights

During a recent discussion, HubSpot users and experts shared their excitement about these updates. Chris Carlin, Casey Hawkins, and George B. Thomas highlighted the impact of these features on improving user experience and data management efficiency. They emphasized the importance of the Data Model Builder in simplifying the process of managing CRM objects and properties.

Quotes:

  • "This update makes building and visualizing your data structure far more accessible—no need to phone a friend." – Chris Carlin
  • "It's amazing to see data quality issues right next to where you set up validation rules. Less clicks, less scrolls, and now, fewer screens." – George B. Thomas

Key Takeaways and Next Steps

The April 2025 HubSpot updates introduce several powerful features designed to enhance platform functionality and user experience. Highlights include:

  • Improved visibility into subscription type changes
  • Easy access to data quality insights
  • Empowering clients to close support tickets
  • Ability to view property fill rates
  • Simplified data model management with the Data Model Builder

These updates not only streamline processes but also empower users to manage their data more effectively. Users are encouraged to explore these new features and request beta access where applicable to experience the full benefits.

For more detailed information and to stay updated on future enhancements, visit the HubSpot community forums and official HubSpot blog.

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