Unveil the latest features and updates from HubSpot discussed in the 'Wake Up Customer Platform' podcast on October 7, 2025
On October 7, 2025, the 'Wake Up Customer Platform' podcast, hosted by Chris Carolan, Casey Hawkins, and George B. Thomas, provided insightful updates on HubSpot's latest platform enhancements. This article delves into the details of these updates, covering new features, enhancements, and their implications for users.
HubSpot has introduced a new Product Builder with an updated full-page layout, offering a cleaner and distraction-free editing experience. This update includes:
This enhancement allows users to deactivate outdated products easily, reducing the risk of using old products and simplifying the reactivation of items when needed. For more details, visit HubSpot Product Updates.
The Customer Agent feature now displays smart prompt suggestions in your chat widget based on the page visitors are currently viewing. This update aims to increase engagement by providing relevant, helpful prompts tailored to each specific page. Visitors can now see exactly what questions they can ask, leading to higher engagement rates and better assistance. More details can be found at HubSpot Product Updates.
HubSpot has redesigned the Automation Overview page, making it simpler, cleaner, and easier to navigate. Key improvements include:
The new design aims to help users quickly see what's most important without feeling cluttered or overwhelmed. For further information, visit HubSpot Product Updates.
Users can now edit settings for reports built using the Custom Report Builder, providing the same flexibility as reports built with the Single Object Report Builder. This update empowers users to quickly customize existing reports without starting from scratch. Adjustments can now be made directly to chart types, properties, and dimensions. More information is available at HubSpot Product Updates.
Leads have been upgraded to a standard CRM object with the same index page capabilities as contacts and companies. This includes:
Previously, leads were only available through the Sales Workspace and lacked full functionality. This update creates a consistent experience across CRM objects. For more details, visit HubSpot Product Updates.
HubSpot's Deal Insights now pull from conversation data, including call transcripts, emails, and notes. AI-generated risks and buyer goals can now reflect the full scope of buyer-seller conversations, identifying risks earlier and with greater confidence. This enhancement aims to improve coaching effectiveness and forecasting accuracy. Additional details can be found at HubSpot Product Updates.
The podcast hosts discussed the practical implications of these updates, emphasizing the importance of utilizing all available tools within the HubSpot platform. They noted that while many users leverage core functionalities, features like deal risks and buyer goals are often underutilized. Encouraging users to explore these capabilities can lead to better forecasting and more effective sales management.
The latest HubSpot updates bring significant enhancements aimed at improving user experience and functionality. Key takeaways include:
For users, the next steps involve exploring these new features and integrating them into their workflows. HubSpot users are encouraged to keep their data up-to-date and fully utilize the platform's capabilities to achieve better business outcomes.
For more information and detailed updates, visit the provided HubSpot Product Updates links or watch the full episode.