Stay informed with the latest updates to HubSpot's platform, designed to enhance user experience and streamline workflows. On October 31st, 2025, HubSpot unveiled nine new updates aimed at improving functionality and user experience across various aspects of its platform. This article provides a comprehensive overview of these updates, detailing each feature and its impact.
Leads have evolved to be a more broadly supported CRM object. Users can now toggle the leads object on or off in their HubSpot account and rename it to match their team's terminology.
Why It Matters: Customizing CRM objects to match business terminology reduces onboarding friction and helps new team members get up to speed faster.
For more details, visit: Leads Can Now Be Renamed and Toggled On/Off
The Breeze Assistant is now available as a mobile app on both Android and iOS. This app provides business intelligence anywhere, enabling users to prep for calls, respond to urgent questions while traveling, and capture insights right after meetings.
Why It Matters: Mobile AI that knows your business data and remembers your preferences keeps work moving even when you're away from your desk.
For more details, visit: Introducing the Breeze Assistant Mobile App
HubSpot has added a new metric to Help Desk Insights called "Time to First Human Assign." This metric measures how long it takes for a ticket to be assigned to a human support representative for the first time, excluding any AI or automated assignments.
Why It Matters: This metric helps teams measure and improve the handoff moment between AI and human support, ensuring customers get timely assistance when automation can't resolve their issues.
For more details, visit: Time to First Human Assign Reporting
Marketing Studio is now available in public beta. This all-in-one workspace allows teams to launch campaigns faster with AI that plans, creates, and connects everything in one place, built for collaboration, creativity, and AI-powered speed.
Why It Matters: Teams can now fully plan and build campaigns from a single tool without jumping between platforms, eliminating spreadsheets, docs, and endless tool hopping.
For more details, visit: Public Beta: Marketing Studio
Sequence enrollment via workflow now uses the user's default "from" address when sending on behalf of the contact owner if a valid default is set.
Why It Matters: This change ensures greater consistency and control, reducing errors and improving communication reliability for users managing automated outreach.
For more details, visit: Sequences: Use Default "From Address" for Workflow Enrollment
Customers can now more easily migrate their customer support ticket data from Zendesk into Service Hub using the Smart Transfer platform. This new functionality enables the migration of full historical ticket conversation threads between support teams and customers.
Why It Matters: This update ensures smoother migrations, better continuity for support teams, and more consistent experiences for customers by preserving complete support context.
For more details, visit: Improving Zendesk to Help Desk Ticket Migration
HubSpot is updating the marketing email API endpoints to include both the existing folderID and the new folderIdV2 fields during the migration period. Beginning January 28th, 2026, the folderID property will stop working and developers must use only the folderIdV2 property.
Why It Matters: This update allows developers time to update their integrations before the January 2026 deadline as HubSpot focuses on the improved V3 Marketing Email API.
For more details, visit: Marketing Email API Migration to folderIdV2
HubSpot is introducing a new "publish" permission for workflows. Users with this permission will be able to turn on a workflow so it can begin triggering and executing, while others can still create and edit workflows.
Why It Matters: This allows portals to feel more confident about more users creating workflows while limiting who can actually activate them, improving security and control.
For more details, visit: "Publish" Workflow Permission
Account Cleanup now supports automated cleanup for workflows. The automation deletes disabled workflows that haven't been modified in over six months and moves them to the recently deleted section where they can be restored within 90 days.
Why It Matters: This automation keeps your workflow tool focused on actively used workflows, allowing teams to spend less time on manual cleanup and more time on strategic work.
For more details, visit: Automatically Clean Up Unused Workflows
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