Explore the latest HubSpot updates designed to streamline workflows and enhance user experience. On October 27th, 2025, HubSpot introduced several new features aimed at improving the functionality and efficiency of its platform. This article provides an objective overview of these updates, detailing each feature and its impact on users.
HubSpot's new Task Queues feature in the Customer Success (CS) workspace allows users to work through tasks sequentially. This feature adds a "Start All Tasks" button when more than two tasks are listed, streamlining the workflow by enabling users to move from one task to the next without returning to the workspace.
Why It Matters: This update enhances efficiency by making the workflow more continuous, saving users time and effort.
For more details, visit: Task Queues in CS Workspace
The new "Time to First Human Assign" metric in Help Desk Insights measures how long it takes for a ticket to be assigned to a human support representative for the first time. This metric excludes any AI or automated assignments, preserving the true first assignment moment.
Why It Matters: This feature helps teams improve the handoff moment from AI to human support, ensuring quicker and more seamless customer service.
For more details, visit: Time to First Human Assign Reporting
The Breeze Assistant mobile app, now available on Android and iOS, offers business intelligence anywhere. Users can prep for calls, respond to urgent questions, and capture insights while on the move. The app integrates with business data and remembers user preferences.
Why It Matters: This app brings the power of mobile AI to users' fingertips, enabling them to maintain productivity and efficiency even when away from their desks.
For more details, visit: Breeze Assistant Mobile App
HubSpot now allows form submissions from all associated contacts to be displayed on the company record's activity timeline. This centralizes the engagement data, providing a comprehensive view of a company's interactions.
Why It Matters: This feature saves users time and provides a complete picture of company-level interest, enhancing the ability to evaluate engagement effectively.
For more details, visit: Form Submissions on the Company Record
Participants' registration and participation status for marketing events can now be updated directly from the contact record in HubSpot. This ensures accurate tracking of attendance records before, during, and after events.
Why It Matters: Accurate event participation data is crucial for effective marketing segmentation and follow-up, enhancing the precision of marketing and sales reporting.
For more details, visit: Participant State Management for Marketing Events
Stay updated with these new features to maximize the benefits of the HubSpot platform and enhance your business operations.