Stay up-to-date with the latest HubSpot enhancements designed to optimize user experience and streamline your workflows. On November 14th, HubSpot unveiled several new updates aimed at improving functionality and user experience across various aspects of its platform. This article provides a comprehensive overview of these updates, detailing each feature and its impact.
HubSpot has introduced the ability to unmerge individual CRM records, a feature that was previously unavailable. This update allows users to restore records to their pre-merged state, providing an audit trail for better data integrity.
Why It Matters: This new capability helps users correct merge mistakes and avoid manual workarounds, ensuring data accuracy and reducing the risk of data loss.
For more details, visit: Unmerge Individual Records
The Projects API is now available, supporting HubSpot's new project object. This API allows customers and partners to programmatically create, read, update, and associate projects with related records.
Why It Matters: This update enables automation of project creation and updates, synchronization of project data across tools, and the building of custom workflows and reporting tailored to specific business needs.
For more details, visit: Projects API
HubSpot introduces granular filter insights in the segment-building experience, providing real-time visibility into how each filter influences the total audience size. Users can now see exactly how many records match at each step, which filters are expanding or narrowing the audience, and which filters have no effect.
Why It Matters: This feature allows for smarter, more accurate segment building without guesswork, ensuring that users can fine-tune segments with precision and achieve better outcomes.
For more details, visit: Granular Filter Insights in Segments
Customers using multi-account management can now copy workflows from one HubSpot account to another within their organization using asset copying functionality. This feature requires Marketing Hub Enterprise.
Why It Matters: This capability helps standardize accounts, save time, and ensure accuracy by allowing users to copy workflows across accounts in seconds without manual work.
For more details, visit: Copy Workflows to Another HubSpot Account
HubSpot now allows all users to import historical email data. This feature ensures that users can import past emails directly, eliminating cold starts and empty timelines while providing a complete view of historical interactions.
Why It Matters: This update is crucial for adoption, as it allows for seamless migration from other platforms and ensures that users have access to their full email history.
For more details, visit: Import Historical Email Data
In a recent post, Dharmesh Shah, co-founder of HubSpot, announced the revival of the "Daily Delights" initiative. This initiative focuses on shipping at least one small improvement to the product daily, aiming to fix minor annoyances and drive customer delight.
Why It Matters: This initiative highlights HubSpot's commitment to continuous improvement and customer satisfaction, ensuring that the platform evolves to meet user needs and preferences.
Stay tuned for more updates and continue leveraging these new features to optimize your HubSpot experience.