On February 23, 2026, the Wake Up Customer Platform show covered four HubSpot product updates spanning data import accuracy, segment building transparency, meeting recording improvements, and website performance optimization. While a smaller batch than usual for a Monday, each update addresses practical workflow challenges that affect a broad range of HubSpot users.
From more accurate timestamp handling during imports to real-time visibility into how segment filters impact audience size, these updates continue HubSpot's focus on giving users better control over their data and clearer feedback as they work. The meeting notetaker also received several beta refinements, and a new auto-disable feature for URL redirects is in development.
HubSpot now supports time zone offsets when importing date and time properties. Previously, all timestamps needed to be converted to the portal's local time zone before importing. With this update, power users working across multiple time zones can include offset information directly in their import files, and HubSpot will interpret the timestamps accordingly. This feature is now live across all tiers.
Why It Matters: For teams managing data from multiple regions, manually converting every timestamp to a single time zone before importing introduced friction and risk of error. This update gives data-savvy users more control over import accuracy, particularly for activities, notes, and other time-sensitive records where the exact timestamp matters.
For more details, visit: Timezone Offsets Supported in Import for Date/Time Properties
Granular filter insights now show how each filter affects segment size in real time as users build or refine a segment. The feature displays how many records match at each step, identifies which filters expand or narrow the audience, and flags filters with zero matches. This update is now live.
Why It Matters: Previously, building complex segments involved a cycle of adding filters, saving the list, and checking whether results matched expectations, with no visibility into which specific filter caused unexpected results. Filter insights eliminate that guesswork, enabling faster and more confident segment building while also surfacing potential data quality issues when filters return zero matches unexpectedly.
For more details, visit: Granular Filter Insights in Segments
HubSpot has released several updates to the meeting notetaker based on beta feedback. The notetaker now properly joins rescheduled meetings, joins at the meeting start time instead of two minutes prior (waiting up to five minutes for the host), and includes speaker mapping that identifies participants by name in the post-meeting transcript. Additionally, meeting recordings are now stored for two years instead of indefinitely. This feature remains in beta.
Why It Matters: Speaker identification in transcripts is a significant improvement for teams evaluating meeting notetaker tools, as accurate attribution of who said what transforms a raw transcript into actionable context for deal progression and follow-up. The shift to two-year recording storage introduces a retention policy that teams should factor into their archiving strategy, particularly if they rely on HubSpot as their primary recording repository.
For more details, visit: Meeting Notetaker Beta Improvements
HubSpot is developing a feature that will automatically disable URL redirects that have not been used within a set period. The current update card references both 60-day and 90-day thresholds, with the final duration still being determined. Disabled redirects will appear grayed out in the URL redirects table and can be reactivated at any time. Users will also have the option to turn off the auto-disable setting entirely. This feature is currently in development with a forward-looking statement attached.
Why It Matters: Unused URL redirects can accumulate over time and affect site performance. This feature provides automatic cleanup while preserving user control. However, teams using redirects as permanent vanity URLs or for UTM parameter injection strategies should plan to disable the auto-disable setting once it becomes available, as these use cases involve redirects that may go unused for extended periods but still serve a critical function when accessed.
For more details, visit: Auto-Disable for Unused URL Redirects
Data Accuracy Investments Continue: Between timezone offset support in imports and real-time filter insights in segments, HubSpot is steadily reducing the manual workarounds and guesswork that have historically been part of data management. Teams actively importing data or building complex segments should revisit their current processes to take advantage of these improvements.
Meeting Notetaker Reaching Maturity: The combination of speaker mapping, improved scheduling reliability, and refined join timing signals that HubSpot's meeting notetaker is moving beyond early beta into a more production-ready tool. Teams currently evaluating third-party meeting recorders should consider testing the beta, particularly now that transcripts include speaker identification.
Review Your Redirect Strategy: The upcoming auto-disable feature for URL redirects is a good prompt for teams to audit their current redirect usage. Identifying which redirects serve as permanent vanity links or UTM passthrough URLs now will make it easier to configure the right settings once the feature launches.