Welcome to Profoundly

The Evolution of HubSpot as a Career

What is a HubSpot Admin?

Moderated by: D'Ana Guiloff

The role of a HubSpot Admin is often undefined, leading to an amalgamation of skills that vary greatly from organization to organization. In this session, we’ll explore the complexities of the HubSpot Admin role and how the lack of a clear definition creates both challenges and opportunities. As businesses strive to leverage HubSpot’s capabilities, the demand for skilled Admins has surged—but finding the right fit can be a difficult task. Our panel of experienced HubSpot Admins will discuss how the role has evolved, the diverse skill sets required, and how organizations can better align their hiring practices to meet their unique needs. Whether you're a company looking to hire, or an Admin striving to understand your place within the ecosystem, this session will provide valuable perspectives on navigating the ever-changing landscape of HubSpot administration.

Keeping Up to Date with HubSpot

This is an open chat between industry professionals who excel in advanced knowledge and who are open to sharing how they keep up to date, what they read, who they follow or talk to in order to keep up to date with HubSpot and to be prepared for the challenges of the day to day.

Building B2B Client Portals in HubSpot: Transforming Customer Experience Through Data-Driven Delivery

Today's B2B customers expect seamless digital experiences that match what they enjoy in their personal lives. Yet many organizations struggle to deliver this experience without compromising their established processes and systems. The gap between customer expectations and operational realities creates significant friction, increasing administrative overhead while limiting growth potential.

This session provides a practical guide to bridging this gap using HubSpot's native object model and customer platform capabilities. Through live implementation demonstrations and real-world examples, we'll explore how to transform traditional customer portals from static information displays into dynamic value-creation engines that align with how customers naturally want to engage.

You'll learn how to:

• Structure customer-facing data to enable self-service without sacrificing operational control
• Create client portals that reduce administrative overhead while improving customer satisfaction
• Maintain data integrity between customer-facing and operational systems

Whether you've been dreaming about client portals or looking to enhance existing implementations, you'll leave with clear, actionable guidance for your next steps in customer experience transformation.

Beyond CRM: Building Custom Business Solutions with HubSpot Integration

In this session, I'll walk through how we're thinking about building something better using Operations Hub - connecting hours, projects, and custom rates to give us that full picture we're missing. We'll look at what's possible when you think beyond out-of-the-box integrations and how this could transform the way we run our professional services business. If you're wrestling with similar challenges, come explore what the future could look like when we break down these system silos.

The goal of this session is to describe ONE of MANY possibilities for how HubSpot’s customer platform can be used. Each business is different! Tools and design patterns can be applied in many different ways to bring huge value.

RevOps Foundations 🧱🧱: The Nuts & Bolts Requirements of Full-Stack HubSpot GTM

In this session, we’ll dive into the foundational elements required to build and scale a high-performing, full-stack GTM team using HubSpot. From defining key platform structures like pipelines and lifecycles to addressing critical cross-functional dependencies, you’ll gain actionable insights on optimizing Marketing, Sales, and Service alignment. We’ll also discuss common risks and pitfalls that derail RevOps teams and how to mitigate them with scalable processes, smart automations, and data integrity. Whether you’re starting fresh or refining your existing setup, this session will provide the strategic and tactical knowledge to power sustainable revenue growth through HubSpot.

5 Laws for Success in the AI Era

To effectively leverage artificial intelligence, individuals and organizations need to cultivate a balanced combination of technical literacy and adaptive thinking. This includes developing a foundational understanding of AI's capabilities and limitations, while maintaining a growth mindset that embraces continuous learning and experimentation. 

Success with AI requires the ability to think critically about problem-solving, identifying opportunities where AI can enhance rather than replace human capabilities. Equally important is fostering an ethical awareness that considers the broader implications of AI implementation, coupled with strong communication skills to translate between technical and non-technical stakeholders. The most successful practitioners approach AI as a collaborative tool, combining analytical reasoning with creative thinking to develop innovative solutions while remaining grounded in practical business outcomes.

Marketer Attribution: Love to Hate it, Hate to Love It

Let's explore the complicated world of HubSpot attribution together - where data meets real-world marketing challenges. We'll walk through the fundamentals, tackle common tracking pitfalls, and discover practical ways to turn attribution insights into action. Perfect for any Hub tier and ideal for teams looking to make sense of their customer journeys.

From Individual Contributor to Business Owner: Building a Sustainable HubSpot Service Business

Many HubSpot experts face a critical decision: remain an in-house specialist or venture into entrepreneurship.

Through Jay's experience transitioning from an in-house expert to founding his own company, we'll explore the critical steps in establishing and scaling a service business.

You'll learn practical insights about:

• Defining and refining your ideal client profile while building a structured service offering
• Creating internal processes that enable sustainable growth
• Managing the evolution from personal expertise to scalable business model

Whether you're considering the leap to entrepreneurship or looking to grow your existing service business without just working more, this session provides practical insights from someone who has recently navigated this transformation successfully.

Leave with a Business: Three Guaranteed HubSpot Opportunities You Can Start Building Today

Stop dreaming about starting a HubSpot business and start building one – right now, during this session. Rather than discussing abstract founder principles, we'll dive into the HubSpot ecosystem live to discover real, urgent problems that need solving today. You'll see exactly how successful founders like Stuart Balcombe, Daniel Currin, and others spot opportunities, validate markets through community signals, and turn solutions into sustainable businesses.

Through live example hunting and real-world case studies, you'll learn:

• How to identify valuable problems hiding in plain sight across the HubSpot ecosystem
• The exact steps to validate opportunities and find your first customers before writing a line of code
• How to turn single solutions into lasting businesses through trust-building and attention
• Practical strategies for growing your "pot of gold" – the audience that enables sustainable growth

You'll leave this session with three specific, validated business opportunities and a clear action plan to start capturing value immediately. This isn't about theory – it's about helping you spot and seize the limited windows of opportunity that exist right now in the HubSpot ecosystem.

This actionable session is perfect for aspiring founders who are ready to move beyond planning into actual building. Come prepared to think differently about opportunity recognition and leave ready to take immediate action on real business opportunities.

The Content Catalyst: A System to Grow Your HubSpot Business by Sharing Your Expertise

The most successful businesses in the HubSpot ecosystem don't just implement technology – they solve fundamental business problems. In this session, we'll explore how solopreneurs can create leverage and differentiate themselves to build sustainable businesses without hiring a traditional team.

With real examples including building ConnectedGTM and AccountScout, we'll explore:

• Why starting with business problems rather than HubSpot implementation creates more strategic opportunities
  
• How to use AI as a thought partner and accelerator when building a solo business
• Practical approaches to creating leverage through content, tools, and community contributions
• The compounding value of "being helpful on the internet" and how to do it systematically
• Strategies for identifying and doubling down on your unique strengths in the ecosystem

Whether you're just starting your journey or looking to evolve beyond implementation work, you'll leave with actionable frameworks for creating leverage and building authority in your niche.

From Challenge to Success: Real Stories of HubSpot Transformation

AI and Super Admins: Frenemies? What's the Future of Our Role?

This is a panel discussion on the future of super admins in an ecosystem increasingly overrun by AI and increasingly embedded within HubSpot.

Website Personalization Mastery: Transform Your Browsers into Buyers

In today's digital world, personalization isn't just a luxury—it's an expectation. With 92% of marketers reporting that consumers demand personalized experiences, generic websites are becoming obsolete.

Your visitors aren't just browsing—they're seeking relevant, tailored experiences that address their specific needs. The question is: How can you transform your static website into a dynamic platform that speaks to each visitor individually?

While website personalization might seem complex, it's more accessible than ever. With tools like HubSpot Content Hub, creating personalized, high-converting web experiences is straightforward and effective.

Enterprise Integration in Action: Connecting HubSpot to ERP Through Custom Middleware

Come see how we tackled the challenge of connecting HubSpot with our legacy AS400 ERP system using a custom Python middleware solution. We'll walk through our journey of building a bridge between modern cloud platforms and traditional enterprise systems to streamline our quote-to-quote process.

You'll learn how we approached the unique challenges of AS400 integration, the architecture decisions we made, and why Python and MS SQL were our tools of choice. We'll also preview our next phase - expanding this integration to include order data that will power a new customer self-service portal in HubSpot. If you're dealing with legacy system integration challenges or curious about extending HubSpot's capabilities into enterprise systems, this session will show you what's possible with a little creative engineering.

RevOps Lift-Off 🚀🔥: Strategy Over Admin. Navigating Growth & Charting Course.

RevOps success is more than just managing systems—it’s about driving strategic growth through aligned processes, clean data, and continuous improvement. In this session, we’ll explore how to move beyond the “admin” mindset and strategically navigate growth by aligning the customer journey, pipelines, team goals, and key data insights. Attendees will discover how iterative system improvements, thoughtful enablement, and data-driven decision-making power scalable GTM operations. Whether your organization is scaling fast or facing operational growing pains, you’ll leave with actionable takeaways to optimize adoption and build a RevOps system that evolves with your business.

AI Crash Course for the Everyperson

This lecture serves as a comprehensive introduction to the world of artificial intelligence (AI). It explores how AI works, its transformative capabilities, and practical strategies for implementing AI solutions across various domains. The webinar covers foundational concepts such as Natural Language Processing (NLP), the distinctions between Machine Learning and Deep Learning, and comparisons of leading AI platforms like Siri and ChatGPT. Viewers will gain insights into critical topics like data security, ethical considerations, and best practices for deploying AI technologies effectively.

The session is structured into several key segments, including an overview of AI basics, its historical context, and real-world applications. It also delves into advanced topics like improving AI accuracy through parameters and Retrieval-Augmented Generation (RAG), as well as addressing challenges related to bias and ethics in AI development. The webinar concludes by discussing the legal and ethical implications of AI and its future directions, equipping viewers with the knowledge to navigate this rapidly evolving field confidently.

Click Different: Advanced HubSpot CTA Strategies

Are you using HubSpot CTAs the best you can?

In this session, we’ll cover some CTA best practices related to placement, format, analytics, and scalability. But beyond that, let’s push beyond basic buttons and dive into some unique ways you can use CTAs to simplify your user experience, aid your content strategy, improve conversion rates, and automate user journeys.

Perfect for HubSpot admins, marketers, and anyone with Marketing Hub Starter who’s ready to transform their CTAs from simple buttons into powerful conversion tools.

From Hustle to Flow: Successful Solopreneurship Without the Burnout

Growing a solo business is exciting—but maintaining long-term success without burning out requires the right strategies. In this session, Stuart Balcombe will share how successful solopreneurs have built profitable, efficient, and sustainable businesses while maintaining flexibility and control.

Stuart will cover:

• How they price and package services to ensure profitability and steady cash flow 
• The systems and automation they use to streamline client management, projects, and finances 
• How they set boundaries and maintain long-term client relationships without feeling overextended 
• The biggest mindset shifts that helped them scale strategically while keeping control of their workload

This session is perfect for solopreneurs looking to work smarter, build stability, and create a business that thrives—without getting overwhelmed.

AI-Enabled Ownership: How to Empower Your Team, Amplify Efficiency, and Lead with AI Without Losing the Human Touch

What You’ll Learn & Takeaway:

• The AI-Enabled Leadership Framework – A step-by-step strategy for integrating AI without losing your company’s human touch.
  
• Real-World AI Use Cases – See how businesses are using AI in marketing, sales, and operations to save time while keeping humans in control.
  
• How to Build an AI-Ready Team Culture – Practical steps to get your team on board, reduce fear, and create an AI-powered workplace that enhances, not replaces.

Who Should Be in the Room:

• Business Owners & Entrepreneurs – If you want to use AI to grow smarter, not just faster.
  
• Leaders & Decision-Makers – If you’re responsible for leading AI adoption in your company but want to do it ethically and effectively.
  
• Marketing, Sales, & Operations Teams – If you’re looking for practical AI strategies that streamline workflows without sacrificing human creativity.
  
• If you want to lead AI instead of letting AI lead you—this session is for you.