Blog | Profoundly

What Types of HubSpot Solution Partner Projects Are a Perfect Fit for Profoundly?

Written by Rikki Lear | Nov 11, 2025 1:56:43 PM

🎥 Watch the 5-Minute Video

 

Brian Garvey, Jason Azocar, and Rikki Lear break down one of the most common questions HubSpot Partners ask: “What kinds of projects actually fit Profoundly best?”
In this clip, they unpack how the marketplace helps solve everything from audits and migrations to pre-sales support and niche HubSpot setups; all with vetted experts ready to go.

TL;DR

  • Profoundly connects partners with vetted HubSpot experts across every Hub and major integration.

  • The best-fit projects include implementations, audits, migrations, integrations, and specialized “edge” services.

  • Many partners also use Profoundly for pre-sales support; a growing, high-value use case.

  • With over 100 experts onboarded, there’s always someone who has done your exact project before.

    Bottom line: If it touches HubSpot, Profoundly has a Pro for it.

Why This Question Matters

Every week, partners ask us: “What types of projects actually belong on Profoundly?”
The truth, nearly all HubSpot-related projects do.

Brian Garvey explains:

“We’ve got experts across every aspect of the platform and dozens of connected apps. If you’ve got a project, a problem, or an opportunity, chances are we’ve got a Pro who can help.”

Profoundly isn’t limited to one Hub or one skill set. It’s a full ecosystem built around the entire HubSpot stack from CRM to CMS to Commerce.

1. The Core Project Types

Most Profoundly projects fall into four categories:

1. Audits
For clients who’ve “grown into chaos.” CRM, data, and automation audits help businesses uncover what’s broken and how to fix it.

2. Implementations
Full HubSpot onboarding or Hub upgrades done fast and clean — perfect for companies new to HubSpot or adding new Hubs.

3. Migrations
From Salesforce, Zoho, Pipedrive, or spreadsheets. Experts manage data, pipelines, and reporting continuity.

4. Integrations
Custom connections between HubSpot and key tools; PandaDoc, Slack, Shopify, Xero, or proprietary APIs.

These four alone represent the majority of projects posted, but they only scratch the surface.

2. The “Edge Services” Partners Miss

As Rikki Lear points out, HubSpot has become too broad for any team to master it all.

“Look at the jobs you say no to today; Service Hub builds, Commerce Hub projects, or orders object setup. Those are great fits for Profoundly.”

These “edge services” often sit outside a partner’s core comfort zone. Rather than turning them away, you can use Profoundly to access experts who live in that niche daily; Service Hub, Ops Hub, workflows, or enterprise CRM structures.

3. A Surprise Use Case: Pre-Sales Support

One of the fastest-growing Profoundly project types isn’t delivery; it’s sales enablement.

Partners are now bringing Pros into discovery and pre-sales calls to help answer technical questions or showcase implementation paths.

Brian shared:

“We’ve got experts who can jump on calls, help with pre-sales, and make your proposals stronger. The feedback has been really positive.”

This model helps smaller agencies compete with larger ones delivering technical authority on demand without over-hiring.

4. Why Breadth Beats Niche

Unlike agencies or staffing firms, Profoundly doesn’t pick a single vertical or Hub. It’s built for range.

Jason Azocar explains:

“We’ve onboarded well over a hundred Pros, each a specialist in a few things. Together, that creates a wide pool of skills and serious depth across the platform.”

That collective breadth is why the marketplace can serve startups, Solutions Partners, and enterprise HubSpot users equally well.

5. When in Doubt, Post It

Profoundly is designed for exploration. If you’re unsure whether a project fits, post it. The marketplace will surface the right Pros automatically.

Partners routinely post:

  • HubSpot portal clean-ups

  • Marketing automation and workflow fixes

  • Data architecture planning

  • Content Hub builds

  • CMS migrations

  • Reporting and dashboard setups

The diversity of these projects is what makes the marketplace thrive.

“It’s HubSpot help, profoundly simple. If you’ve got a need, we’ve got someone who can help.” — Brian Garvey

Bringing It All Together

The Profoundly marketplace thrives on variety. What unites every successful project isn’t its size or scope; it’s the match between challenge and specialist.

To make the most of it:

  1. Start with your “no pile”, the jobs you usually decline or delay.

  2. Post them on Profoundly and review vetted experts.

  3. Use the platform for pre-sales or overflow support.

  4. Keep building relationships with trusted Pros for repeat work.

When HubSpot Partners pair their strategy with Profoundly’s specialist pool, they scale faster, deliver better, and stay leaner.

FAQ

What kinds of HubSpot projects are too small for Profoundly?
None. Many Pros handle one-day audits, workflow fixes, and small HubSpot automation requests.

Can I post pre-sales or internal projects?
Yes. Many partners use Profoundly for scoping help, demos, or overflow work they can’t staff internally.

What if I’m not a HubSpot Partner?
End users and App Partners can post projects too. Profoundly is open to anyone who needs HubSpot expertise.

About the Author

Rikki Lear is Chief Growth Officer at Profoundly. He previously founded and led Digital 22 (Avidly) to become the world’s largest HubSpot Partner, winning five Global Partner of the Year awards. He now helps Partners scale smarter through fractional HubSpot expertise and flexible growth systems.

About Profoundly

Profoundly helps HubSpot Partners access trusted HubSpot experts on demand.
Hire vetted specialists for your projects, expand capacity without over-hiring, and scale confidently with a flexible bench that’s always ready.

 

 

Full transcript:

0:00
Welcome back everybody. I'm Brian
0:02
Garvey. I'm here with Jason and Ricky
0:04
from Profoundly and we are answering
0:06
HubSpot Solutions partner and provider
0:09
questions that we've gotten. It's real.
0:11
It's unscripted. It's totally honest.
0:13
So, let's dive in.
0:15
Okay, perfect. So, some flavor of this
0:18
is probably our most common question.
0:20
So, I'm sure lots of people are excited
0:22
to hear what you guys think. What types
0:24
of projects are a good fit for
0:26
Profoundly?
0:27
Uh, it is a good question. Uh I mean I
0:31
think when when I get asked this
0:33
question on calls right by customers and
0:35
partners like the first thing I think
0:37
it's important to say is we've got
0:40
experts across every aspect of the
0:42
platform. The entire thing is wild not
0:46
to mention dozens if not hundreds of the
0:49
most popular third party apps and
0:52
integrations right the connected app
0:54
partners. Um, and so there's a there's a
0:57
really broad swath of projects that
1:01
experts can handle and help with, right?
1:04
Uh, I think that's one of the beauties
1:06
of the platform. Like if you've got a
1:09
project, if you've got a problem, if
1:10
you've got an opportunity, chances are
1:12
we've got a pro who can help. Uh I think
1:16
that we see a lot of as you both know we
1:19
see a lot of uh requests for audits and
1:23
implementations and migrations and
1:25
complex integrations in particular. Um
1:29
that makes sense. I think some of the
1:31
projects that we've seen that have been
1:33
a pleasant surprise, at least for me,
1:35
have been like, "Help with pre-sales,
1:38
right? We have a lot of organizations
1:40
that are coming in and saying, you know,
1:42
my customers are asking me these
1:44
questions or my prospects are asking me
1:45
these questions about HubSpot and can
1:48
you help us?" And we've got experts who
1:49
can, you know, dive in and help with
1:51
those calls and help with that pre-sales
1:54
sort of motion, which is uh which has
1:56
been great. Um the feedback there is
1:59
really positive. So, uh, I think there's
2:01
there's a lot, uh, that the pros and the
2:05
experts on on profoundly can help with.
2:07
Ricky, I don't know what your thoughts
2:08
are.
2:10
Yeah, totally agree with that. I think,
2:12
um, an easy way for people to start is
2:14
looking at those services today that
2:16
they don't offer, they say no to,
2:18
someone in the internal team isn't
2:20
superable super comfortable with. So, we
2:22
talk about like edge services. HubSpot
2:24
is such a big product these days that
2:27
it's hard for any team of any size to be
2:28
experts in in everything. So if you get
2:32
uh jobs in for like service hub
2:34
implementation and maybe you've only
2:36
done one or two and you've got like this
2:37
new big enterprise customer, you've got
2:39
to work with commerce parts or like the
2:42
the orders object or maybe it's
2:45
something the team doesn't do dayto-day.
2:48
The pros I'm families do that stuff all
2:50
day every day. So I think that's a nice
2:52
easy way in for people to to jump in and
2:54
start with profoundly. But to your
2:56
point, Brian, it's across the full suite
2:58
um projects of any scope and any size.
3:02
Yeah, it's part of the beauty of being
3:04
the marketplace and not the provider,
3:06
right? Like we we didn't have to pick a
3:08
particular niche. In fact, we did the
3:10
exact opposite. We've we've onboarded
3:12
well over a hundred pros at this point.
3:13
And part of that process was like how do
3:15
we get as much breath of skills in
3:18
represented in this group of amazing
3:21
contractors who are generally themselves
3:24
specialists in a thing or a few things.
3:27
So we've built this this pool of this
3:30
wide pool of of skills represented by
3:33
lots of really really strong
3:34
specialists.
3:36
Yeah. Yeah. I mean it's HubSpot help
3:39
profoundly simple, right? I I think like
3:41
chances are if you've got a need, we've
3:44
got someone who can help.
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