Discover the impactful updates HubSpot announced on October 21st, designed to streamline operations and improve user experience. These updates aim to enhance the platform's functionality, providing users with more control and flexibility. This article covers the latest additions, including new Salesforce sync rules for custom objects and improvements to sequence workflows.
Stay informed with detailed descriptions of each update, their significance, and how they can benefit your business operations. Read on to learn about these exciting enhancements and how to leverage them for your business advantage.
HubSpot has introduced flexible data syncing options for custom objects between HubSpot and Salesforce. This update provides users with more control over how each property syncs between the systems. The new field mapping sync rules include options for two-way sync, always use Salesforce, and always use HubSpot.
Why It Matters: This enhancement helps prevent data conflicts between HubSpot and Salesforce, ensuring that critical fields reflect the most accurate information. It streamlines processes, reduces manual work, and minimizes human errors.
For more details, visit: New Salesforce Sync Rules for Custom Objects
HubSpot now allows sequence enrollment via workflow to use the user's default 'From address' when sending on behalf of the contact owner, provided a valid default is set.
Why It Matters: This update ensures greater consistency and control, reducing errors and improving communication reliability for users managing automated outreach.
For more details, visit: Enhanced Sequence Workflows with Default 'From Address'
HubSpot continues to address the issue of duplicate records with new deduplication strategies. The latest enhancements involve leveraging tools like Koalify to help clean up duplicates effectively.
Why It Matters: Accurate and clean data is crucial for effective sales and marketing strategies. These new deduplication efforts ensure that your database remains reliable and up-to-date.
For more details, visit: HubSpot Deduplication event information
HubSpot is rolling out updates to its list tool, allowing for more personalized content creation based on segmented lists. This new experience aims to enhance the way users interact with and utilize the list tool for tailored marketing efforts.
Why It Matters: Personalization is key to engaging your audience effectively. This update enables users to create more targeted and relevant content, improving overall marketing performance.
For more details, visit: Personalized Content from Lists: A New Experience
Previously, brand voice and identity settings were portal-specific in HubSpot. The latest update allows users to customize these settings across different brands, providing more flexibility and consistency in branding efforts.
Why It Matters: Consistent branding across multiple brands or business units enhances brand recognition and coherence. This update allows for tailored brand identities that align with each specific brand's voice.
For more details, visit: Customize Brand Voice and Identity Across Brands
HubSpot's AI-powered landing page feature now supports custom templates. Users can create landing pages using AI while applying custom templates to maintain brand consistency and design preferences.
Why It Matters: This update combines the efficiency of AI with the flexibility of custom templates, enabling users to create visually appealing and effective landing pages quickly.
For more details, visit: AI-Powered Landing Pages: Custom Templates
Enhanced Control: The new Salesforce sync rules and sequence workflow updates provide users with greater control and accuracy over their data and communications.
Improved Data Quality: Effective deduplication strategies ensure that your HubSpot database remains clean and reliable.
Personalization and Branding: Updates to the list tool and brand voice settings allow for more personalized and consistent branding efforts.
Efficient Landing Pages: AI-powered landing pages with custom templates streamline the creation process while maintaining design integrity.
Stay updated with these new features and leverage them to enhance your business operations and marketing strategies. To explore these updates further, visit the provided links and join relevant beta programs to experience the improvements firsthand.