On October 17th, 2025, the Wake Up! Customer Platform show took a unique turn—for the first time ever, there were zero new HubSpot updates released that day. Instead of the usual rapid-fire platform announcements, hosts Chris Carolan and Casey Hawkins provided a comprehensive weekly roundup and preview of upcoming releases. This article recaps the week's updates and highlights what's scheduled for the coming week.
The week began with new ads activation paths capabilities released on Monday, providing enhanced options for activating audience segments across advertising platforms.
For more details, visit: Ads Activation Paths
User-Level Ticket Visibility in Customer Portal: This update provides more granular control over who can see which tickets in the customer portal, supporting more complex organizational structures. The hosts specifically requested feedback from customer portal users about this enhancement.
For more details, visit: User-Level Ticket Visibility in Customer Portal
Zapier App: Additional CRM Objects Support: The Zapier integration now supports additional CRM objects, expanding automation possibilities for teams at all subscription levels.
For more details, visit: Zapier App: Additional CRM Objects Support
App Workflow Action Insights: This new feature allows users to see exactly how workflow actions are performing across installed apps. From the connected apps settings page, users can now view which workflow actions exist, how teams are using them, how actively they're being leveraged, and where opportunities exist to expand automation adoption.
Why It Matters: This update brings clearer, more actionable visibility into how connected apps power automation, helping users transform their app ecosystem into a more powerful automation engine. Part of HubSpot's recent focus on integration visibility and management.
For more details, visit: App Workflow Action Insights
Drag and Drop Reports onto Dashboard: A new side panel allows users to add saved reports and templates directly to dashboards without leaving the dashboard interface, streamlining the dashboard creation process.
For more details, visit: Drag and Drop Reports onto Dashboard
New Workflow Creation Experience: HubSpot rolled out a redesigned workflow creation interface aimed at streamlining the automation building process.
For more details, visit: New Workflow Creation Experience
Partner App Churn Analysis: Available within the HubSpot developer MCP server, this tool helps developers predict potential churn and analyze usage patterns.
For more details, visit: Partner App Churn Analysis
Enhanced Segment Builder Experience with New Advanced Features: The segment builder (previously known as the List Builder) received significant enhancements including a wider editor, improved data panel, and flexible filter logic. Chris Carolan created a walkthrough video to help users navigate the changes and understand the new capabilities.
Why It Matters: For users experiencing confusion with the redesigned interface, having clear guidance helps teams adapt quickly to the new segment building experience.
For more details, visit: Enhanced Segment Builder Experience
Find & Replace in Video Transcript Editing: This update enables users to instantly locate and modify specific words or phrases across entire video transcripts, with changes automatically syncing to captions.
Why It Matters: For Content Hub users producing video content, this significantly streamlines post-production workflows by eliminating tedious manual corrections. The hosts emphasized that if you have access to Content Hub and create videos, you should be utilizing these video editing tools.
For more details, visit: Find & Replace in Video Transcript Editing
Casey Hawkins hosted a Power Hour session focused on setting up custom agents and assistants in HubSpot. The session covered the basics of configuration, the differences between agents and assistants, and featured Nico joining for a deeper dive into AI capabilities. These sessions offer a more conversational approach to learning HubSpot's AI features, with opportunities for live questions and exploration.
The weekly HubSpot Help Line continued at 2:00 PM Central (3:00 PM Eastern), featuring special guest Sarah Lain Hahn, the 2024 HubSpot Admin of the Year. The Help Line provides live problem-solving for HubSpot users and can be accessed by calling 1-857-575-9526 to leave questions in advance. Last week's session featured a deep dive into HubSpot's personalization app based on a viewer-submitted question.
Rob Hoffer launched a new content initiative called SaaS Center, bringing fresh perspective and energy to HubSpot ecosystem content.
Improved Channel Assignment and Human Handoff Experience: Enhanced capabilities for managing customer interactions between AI and human support representatives.
Create Personalized Content from Lists (Segments): New personalization capabilities leveraging segment data.
Customized Brand Voice and Identity Across Brands: Multi-brand management enhancements for maintaining consistent brand voice.
AI-Powered Landing Pages Based on Custom Templates: New AI capabilities for landing page creation using custom templates.
Connected Apps Experience Updates: Including user-level app visibility, app logs, and last activity tracking for better integration management.
Remember: You probably already own the solution you're looking for in HubSpot. With hundreds of updates released in recent months, sometimes you just need to wake up to capabilities you already have. The hosts encourage viewers to share what types of content would be most valuable—whether that's demos of specific updates, deep dives on single features, or guidance on catching up with recent changes. Stay connected through daily episodes at 7:30 AM Central or catch the show anytime on Spotify and Apple Music.