Six platform updates dropped on January 23, 2026, addressing long-standing team structure limitations, workflow timing improvements, and significant AI assistant capabilities. The updates span team management, automation timing, form spam handling, and customer agent deployment.
The headline update removes artificial restrictions that previously limited users to a single main team, a change that collected over 200 upvotes and years of community feedback. Meanwhile, Breeze Assistant gains access to HubSpot Academy's full content library with inline video clips, positioning it as a more practical resource for marketers navigating the platform.
Users can now be fully functional members of multiple teams in HubSpot, with equal access to routing and workflows across all assigned teams. The update simplifies the team model to just two fields: teams and default team. This functionality is currently in private beta for Professional and Enterprise users. Note that Meetings round robin and inbox-based automatic assignment are not yet supported but will be updated in the coming weeks.
Why It Matters: Previously, users assigned to more than one team could only be full members of a single main team, leading to reduced capabilities and workflow friction for those working across regions or functions. Many organizations did not realize that extra team members were excluded from assignment pools, leading to confusion and inequitable workload distribution. This change addresses a community request with over 200 upvotes spanning multiple years.
For more details, visit: Support Multiple Main Teams for Full Functionality
The delay action in workflows now includes an option to exclude weekends. When enabled, delays count only Monday through Friday. For example, if a contact enters a one-day delay on a Friday with weekends excluded, the next action will run on the following Monday. This feature is currently in beta.
Why It Matters: This update aligns workflow timing with normal business operations, preventing emails from sending on weekends when teams are unavailable to respond and ensuring follow-ups happen on workdays. Teams can now maintain professional, predictable communication cadences without the manual workarounds previously required to approximate business day timing.
For more details, visit: Business Days Support for Workflow Delays
Updates to form spam handling now surface organized insights including spam severity, top spam types, and upcoming automatic deletions. A new spam tab on each form provides a filtered list of blocked submissions with in-context actions to view, release, or delete in bulk. Bot filtering and reCAPTCHA settings are now accessible directly within each form's details page, and spam submissions can be reviewed globally from the forms Analyze tab. This feature is in beta.
Why It Matters: Spam submissions have historically been difficult to locate and understand, making data cleanup confusing and time-consuming. These updates make spam easier to notice, interpret, and manage, reducing the time needed to triage submissions and improving clarity across the entire form experience.
For more details, visit: Improved Spam Visibility and Management in Forms
Breeze Assistant now has access to all of HubSpot Academy's content, including the ability to show clipped Academy videos inline related to a user's question. The assistant can display website analytics as a data source, allowing marketers to query their traffic and conversion data directly. Breeze Assistant now includes persona awareness to tailor responses based on whether the user is a marketer, and has access to a comprehensive Loop marketing playbook for how-to marketing questions. This feature is live.
Why It Matters: Breeze Assistant previously lacked the context and data sources that marketers need to make it useful, resulting in low engagement. These quality improvements position Breeze Assistant as a more practical hybrid teammate for marketers in HubSpot, with Academy content, website data, and Loop marketing best practices all accessible through a single interface.
For more details, visit: Breeze Assistant: Your Loop Marketing Expert
Customer agent can now be deployed directly through workflows and chatflows, providing greater control over when and how the agent engages with customers. This allows customer agent responses to be triggered as part of automated processes or existing bot logic without additional setup or routing. The feature enables deployment based on workflow branches using any contact, ticket, or conversation property. This feature is live.
Why It Matters: Organizations can now target exactly which conversations the agent should respond to, deploying it only in scenarios where it adds value. Example use cases include deploying the agent only to specific customer segments like free users, routing billing inquiries to customer agent first, or controlling credit spend by allocating usage strategically rather than across every interaction.
For more details, visit: Deploy Customer Agent through Workflows and Chatflows
Administrators can now set default values for properties in HubSpot. When creating or editing a property, admins can define a value that will automatically be applied whenever a new record is created. Default values apply consistently whether records are created manually, through workflows, or via APIs. This feature is in private beta.
Why It Matters: Many teams rely on the same values being set repeatedly when creating records, which previously led to repetitive manual entry, inconsistent data, or complex workflow builds just to fill in common fields. Default property values save time, reduce data gaps, and eliminate workflow workarounds used solely to initialize data.
For more details, visit: Set Default Property Values
Team Structure Flexibility Arrives: Organizations with matrixed structures or cross-functional teams should evaluate the multiple main teams beta immediately. The simplified two-field model represents a fundamental improvement to how HubSpot handles team membership, though Meetings round robin support is still pending.
Workflow Timing Gets Practical: The business days delay option addresses a common pain point for teams that previously built complex workarounds to avoid weekend sends. Combined with the customer agent workflow deployment, automation capabilities are becoming more granular and context-aware.
Breeze Assistant Investment Deepens: The addition of Academy video clips, website analytics access, and Loop marketing expertise signals a strategic shift toward making Breeze a genuine productivity tool rather than a basic chatbot. Teams that have not yet explored Breeze Assistant may want to revisit it given these enhancements.