HubSpot released ten platform updates on January 14th, 2026, spanning email marketing controls, service ticket routing, sales productivity tools, and API capabilities. The updates include configurable unsubscribe links, extended quote access windows, emailable contact counts in segments, branded email templates, Gmail toolbar customization, line items on custom objects, toll-free numbers, availability-based ticket routing, mobile app redesign, and forecast API access.
This article details each update discussed in the January 14th episode of Wake Up Customer Platform, including availability status and implementation guidance.
Configurable unsubscribe links allow marketers to control how an unsubscribe action is applied in emails. Instead of always removing a contact from all email communications, users can configure the link so that it only unsubscribes them from the specific subscription type tied to that email. This feature is currently in public beta.
Why It Matters: Marketers can control the unsubscribe experience, choosing for contacts to either opt out of just one category of communication while staying subscribed to others. This can minimize users unsubscribing from all communications unintentionally. The tension here is user experience—recipients who click unsubscribe expect to stop receiving emails, and selective unsubscribes can create confusion if contacts continue receiving other message types. Casey has been using managed preference links instead (per George's recommendation) since that update became available, which sets clearer expectations about communication choices.
For more details, visit: Configure unsubscribe links in email
Legacy quotes will only expire if the buyer has not completed the required action (signature or payment) by the expiration date. If the buyer action is completed by the expiration date, the quote will be accessible to set up payments and to be countersigned for one year after the expiration date, leaving ample time for these actions to take place. This feature is now live.
Why It Matters: Previously, legacy quotes expired regardless of whether all buyers had signed the quote. The expiration logic was based on whether all actions (buyer signature, counter signature, and payment) were complete. This was a pain point because the quote could expire before the buyer could set up payments or before the quote could be countersigned, requiring the quote to be recalled and resent for a signature despite the fact that the buyer signed before the expiration date. By changing expiration logic, buyers can sign the quote and have time to route the quote to the correct person to set up payments without worrying that the quote will expire. Additionally, sellers will be able to counter-sign a quote without worrying that the quote will expire and require a recall and edit flow. This helps both buyers and sellers speed up agreement processes without requiring painful redundant work.
For more details, visit: Persisting Legacy Quote Access for Signed & Paid Quotes
Users can now view how many contacts in a segment are eligible to receive emails directly within the segmentation interface. This feature is currently in public beta.
Why It Matters: When creating email campaigns, you need to know how many contacts will actually receive your message to avoid a surprise if only a portion of your segment is reachable and to refine your segment for more effective email marketing. Prior to this update, you may spend time creating a segment only to find that certain contacts are not eligible to receive an email. Now you can identify the emailable contacts in the segmentation process. As the crew noted on the show, this is nice because usually you find this out when you get to the email part and it says "74 out of the 547 people are gonna get your email." The "4% emailable" surprise is now preventable—you can see the info before you get to that point and clean up non-marketing contacts, hard bounces, and unsubscribes while you're still in segment building.
For more details, visit: See number of emailable contacts in Segments
Users can now apply their company's brand guidelines, such as logos and colors, to HubSpot's default marketing email templates, making it easier and faster to send on-brand emails. This feature is currently in public beta.
Why It Matters: Prior to this update, your options were to use generic templates that don't represent your brand or invest hours customizing every element to match your brand guidelines. With branded templates, you can now quickly create professional emails that match your brand identity. No manual customization needed. Simply add your brand kit to any HubSpot template and start sending on-brand emails in minutes. Note: This feature moved from private beta (enrolled November 2025) to public beta this week.
For more details, visit: Branded Email Templates
Users can now customize the sales toolbar in Gmail to show only the tools they need, reducing clutter and fitting everything into a single row. This feature is currently in private beta.
Why It Matters: You can now tailor the toolbar to fit your workflow, reducing visual distractions and improving efficiency. By showing only the tools you use regularly, you'll reduce visual clutter in your compose window, keep all tools accessible in one row, and focus on the features most relevant to your sales process. George noted on the show that he's torn on this one—part of him appreciates that people can clean up their toolbar, but the other part worries that if you hide playbooks, you're never gonna use playbooks. Or if you hide snippets, then you're never gonna use snippets. The tradeoff is adoption, particularly for newer users still learning the platform.
For more details, visit: Customize Your HubSpot Sales Toolbar in Gmail
Users can now use the data model builder to create associations between line items and custom objects. No custom code or workarounds required. This feature is currently in public beta.
Why It Matters: With this update, it's easier to understand and configure the data that matters most to your business from a centralized location. Line items can be associated to custom objects. In the app, the line item sidebar card provides an editor to add or edit line items from custom objects. The API allows new or existing line items to be associated to custom objects. This expands what is possible to model with custom objects. Chris provided an important caveat on the show: be mindful that line items basically create islands, and even if the line items on the deals is named the same and has the same data as the line items on your custom object, they don't talk to each other. So just be careful because it can create quite the maintenance burden if you start putting line items everywhere.
For more details, visit: Add Line Items to Custom Objects
HubSpot now supports toll-free number acquisition for the United States. This feature is now live.
Why It Matters: Toll-free numbers are valuable business branded lines that provide low-cost options for customers and prospects to contact a business. The show had some fun with this one—George asked when was the last time anyone called a 1-800 number, with Chris responding "What is never, Alex?" The practical question is whether toll-free numbers are still a thing in 2026, as most business communication has shifted away from phone calls toward digital channels. This feature is most relevant for organizations with customer bases that still prefer phone-based support or sales interactions.
For more details, visit: Toll Free Numbers (U.S.)
The existing rotate owner action in ticket-based workflows now includes assignment based on user availability (which includes availability status, working hours and out of office), ticket capacity limits for target users (Enterprise feature only), and distribution of ticket assignment in a round robin, load balanced, or random way. This feature is now live.
Why It Matters: Ticket assignment from the rotate owner action and from help desk channel-based ticket routing do not assign tickets consistently, leading to the wrong user being assigned, long customer resolution times, and uneven workloads for service agents. By updating rotate owner to match existing help desk ticket routing capabilities, HubSpot can ensure consistent routing and assignment of tickets across the platform. Service teams dealing with high ticket volumes can finally address this fundamental operational pain point that previously required manual intervention or workarounds. As George simply put it on the show: "Get in there, help desk."
For more details, visit: Rotate ticket owners based on user availability
The HubSpot mobile app now features updated colors for both light and dark modes, creating a cleaner interface that aligns with the desktop redesign and keeps meeting WCAG AA accessibility standards. This update is now live.
Why It Matters: This update ensures a consistent experience across desktop and mobile, making it easier to work seamlessly across devices. The refresh design reduces visual clutter, helping you focus on your most important tasks while improving readability and overall usability. The show noted it "sure does look pretty," and welcomed HubSpot to dark mode. Chris mentioned that his mobile app usage is limited due to notification routing issues—almost every time he clicks on a notification from the app, it does not bring him into the place where the notification suggests it would take him, and switching between multiple portals adds friction.
For more details, visit: New HubSpot Mobile App Redesign
Customers can now retrieve forecast submissions through a public read-only Forecast Read API, and use the Retrieve Forecast Types API to understand which forecast types those submissions are associated with. This feature is currently in public beta.
Why It Matters: Teams that rely on external BI tools or data warehouses need reliable access to forecast data beyond the HubSpot UI. This API enables customers to export forecasting submissions programmatically, join them with other data sources, and build their own reporting and analytics without tedious manual workarounds. Chris noted on the show that this is gonna help people get to that unified revenue view, and that these APIs often make it easier to do things inside of the HubSpot portal as well, in terms of using UI extensions and bringing things together. George pondered whether Claude or other AI assistants could help users build their forecasts, since training people how to do that in HubSpot historically has been "a real pain in the keister."
For more details, visit: Forecast Read API
Service Hub Operational Excellence: Availability-based ticket routing addresses one of the most consistent pain points in help desk workflows. Service Hub Professional and Enterprise customers should test this feature immediately, particularly teams dealing with inconsistent assignment patterns that cause long resolution times and unbalanced workloads.
Smarter Segment Building: The emailable contacts count eliminates the "surprise" moment when you discover your carefully crafted segment is mostly unusable for email campaigns. Marketing Hub users should join the beta and incorporate this visibility into their segment creation workflows to identify data quality issues earlier.
Quote Workflow Relief: Extended quote access windows remove artificial time pressure from deal closing processes. Sales teams using legacy quotes can now confidently send quotes knowing that buyer signatures trigger a one-year window for payment setup and countersigning, eliminating painful recall-and-resend workflows.
Data Modeling Expansion: Line items on custom objects open new possibilities for businesses with complex product or service structures. Enterprise customers should evaluate this carefully, keeping in mind Chris's warning about "islands"—line items on different objects don't sync, so strategic planning is essential to avoid maintenance burdens.
API-Powered Revenue Insights: The Forecast Read API enables unified revenue reporting for teams using external BI tools. Sales Hub Enterprise customers should explore how programmatic forecast data access can eliminate manual export workflows and support advanced analytics scenarios both outside and inside HubSpot using UI extensions.