October 6, 2025 HubSpot Updates - Intentional Dashboard Editing

Overview of October 6th, 2025 HubSpot Updates

On October 6th, 2025, the Wake Up Customer Platform show, hosted by Chris Carolan, Casey Hawkins, and George B. Thomas, provided a detailed overview of the latest updates and features on HubSpot. The episode emphasized the ongoing enhancements to the platform, underscoring how users can unlock the full potential of their existing tools.

Platform Updates Detailed

Granular Deployment Controls for Sandbox in Production

• Scheduled for release and currently in development.
• Aimed at improving deployment flexibility and control within Sandbox environments.

Conversation Powered Deal Risks and Buyer Goals

• New feature leveraging unstructured data from conversations to identify deal risks and buyer goals.
• Designed to provide actionable insights from every customer interaction.

Conversation Powered Recent Activities in Deal Insights

• Enhances deal insights by incorporating recent activities derived from conversations.
• Focuses on giving sales teams better visibility into deal progress and potential risks.

Target Object Name and Security Activity Export

• Scheduled for release, focusing on enhanced data management.
• Allows users to export security activities and target object names for better compliance and oversight.

Account Cleanup for Unused Pages and Blog Posts

• Automates the cleanup of unused pages and blog posts to maintain a streamlined and efficient account.
• Helps users manage digital assets effectively.

Automatically Apply Checkout Fees Based on Payment Method

• Automates the application of checkout fees according to the selected payment method.
• Aims to provide a seamless and transparent checkout experience.

Custom Report Builder with Quick Access to Report Settings

• Enhances the custom report builder with quicker access to report settings.
• Improves the report creation process, making it more intuitive and user-friendly.

Learn more about reporting updates.

Community Discussions and Feedback

During the episode, the hosts engaged with the live audience, encouraging them to share their experiences and insights. One notable discussion was about the new AI-powered customer agent named "Luma." The hosts highlighted how Luma works 24/7 to offer instant and reliable service, freeing up teams to focus on more complex tasks.

Community feedback also revealed varying user experiences, with some seeing the new AI features prominently while others did not. This led to insights about potential A/B testing by HubSpot.

Insights on AI-Powered Tools

The episode delved into the capabilities of AI-powered tools within HubSpot, emphasizing their role in enhancing customer service and operational efficiency. The introduction of Luma, the AI-powered customer agent, was a significant highlight, showcasing how AI can automate routine tasks and provide instant support.

The hosts discussed the potential of these tools to replace traditional methods, such as using ChatGPT for generating PDFs, and how they are poised to revolutionize the way businesses interact with their customers.

New Scoring Tools and Their Impact

The transition from legacy scoring properties to the new Lead Scoring and Health Scoring tools was a major topic. The hosts explained that legacy scoring properties stopped updating on August 31st, 2025, and will be completely removed by February 28th, 2026.

The new tools provide enhanced functionality, including actionable insights, decay, resets, and scalable rules. These improvements align with modern business needs, focusing on actions rather than properties to qualify prospects and nurture customer relationships.

Learn more about this sunset here.

Upcoming Events and Learning Opportunities

The episode concluded with information about upcoming events and learning opportunities for HubSpot users:

• Inbound Rebound with Content Hub: Scheduled for tomorrow, focusing on Content Hub and digital asset management.
• Friday Helpline: A recurring event, with the next session on October 10th at 2:00 PM Central, 3:00 PM Eastern.
• AI Bootcamp by Nico: Starting October 16th, featuring nine sessions running until the week before Christmas. Aimed at educating users about AI and its applications within HubSpot.

Summary and Next Steps

The October 6th, 2025, episode of Wake Up Customer Platform offered valuable insights into the latest HubSpot updates and features. Key takeaways include the introduction of new AI-powered tools, the transition to advanced scoring systems, and the continuous enhancement of platform functionalities.

HubSpot users are encouraged to explore these new features and participate in upcoming events to maximize their platform's potential. For more details on the updates and to engage with the community, users can visit the Profoundly blog and join the conversation.