On February 20, 2026, HubSpot released thirteen platform updates spanning form spam management, marketing segmentation, reporting improvements, data warehouse connectivity, and organizational management tools. The updates address visibility gaps in form spam handling, introduce dynamic lookalike segment refresh capabilities, and expand Data Studio's connectivity to additional warehouse platforms.
This batch also includes quality-of-life improvements for Gmail sales toolbar customization, mobile record navigation, and a long-requested bulk team import feature for administrators managing complex organizational structures.
Users can now restrict access to specific line item properties, such as name, unit price, or discount, by user or team. Originally released as a public beta in January, this feature is now live. It provides field-level permissions for line items, giving administrators greater control and security within quoting and sales workflows. Previously, line items did not support field-level permissions, creating risks and operational inefficiencies for teams needing tighter control over pricing data.
Why It Matters: This capability closes a long-standing gap that made line items the only major CRM object without field-level permission controls. Administrators can now prevent representatives from editing sensitive fields like product name or unit price, give finance or RevOps teams exclusive access to key pricing information, and reduce errors by locking down fields that should remain fixed. With this update now generally available, organizations using quotes or CPQ workflows can immediately implement the same permission structures they use across deals, contacts, and other records.
For more details, visit: Manage Permissions on Line Item Properties
App developers can now test their app's complete install flow directly from the listing preview in the listing editor before submitting for review. This includes the ability to validate the full end-to-end experience, including OAuth authorization, catching any problems early before users encounter them.
Why It Matters: Previously, there was no way to test the install flow from the listing preview, which could lead to install issues that only surfaced after submission. This update is especially useful for developers adopting the new marketplace install flow, ensuring a smoother install experience from day one.
For more details, visit: Test the Complete Install Flow from Your Listing Preview
A native Azure Synapse to Data Studio connector now lets users connect their Azure Synapse instance to Data Studio, bring specified source tables into the platform, and activate that data across HubSpot by syncing to the CRM, building segments, powering workflows, and running reports. This feature is available with Data Hub Enterprise.
Why It Matters: This update removes a major blocker for customers who use Azure Synapse as their data lakehouse or warehouse. Organizations can now combine Azure Synapse data with HubSpot CRM data for richer analytics, better segmentation, and more personalized customer experiences.
For more details, visit: Azure Synapse Connection to Data Studio
A new form notification type, the daily spam submission digest, sends a once-daily summary when spam submissions have been detected on a form. Rather than sending alerts in real time, this notification provides a consolidated view of spam activity. Spam submissions are automatically blocked and quarantined for review, and only become standard submissions if manually released.
Why It Matters: Previously, spam submissions were filtered quietly in the background, which meant users might see fewer notification emails than expected without understanding why. The daily digest provides clear visibility into which submissions were flagged as spam, helping teams troubleshoot form issues faster and trust that their forms and notification settings are working as expected.
For more details, visit: Daily Spam Submission Digest
Lookalike segments can now automatically refresh on a scheduled basis, keeping them aligned with evolving business segments. This public beta feature, available with Marketing Hub Enterprise, ensures that as a seed segment changes through new contacts being added or contact property updates, the lookalike segment updates accordingly.
Why It Matters: Prior to this release, lookalike segments represented a point-in-time snapshot. If the seed segment changed, the lookalike segment did not update, creating drift between the original segment and the audience being targeted. Active lookalike segments ensure targeting evolves as fast as the business does, with potential applications in lead scoring, nurture campaign targeting, and identifying inferred hand-raisers based on existing customer profiles.
For more details, visit: Active Lookalike Segments
US Department of Defense contractors and organizations on Microsoft's Government Cloud Community High (GCC High) can now integrate their Outlook email accounts with HubSpot. This beta includes personal email connections and the Office 365 add-in, enabling email logging, tracking, and sequence capabilities that were not previously available for GCC High accounts.
Why It Matters: Government cloud users on GCC High accounts previously could not connect their Office 365 email to HubSpot for logging, tracking, or sending emails through sequences. This update opens HubSpot's sales email capabilities to an entirely new segment of users operating in secure government environments.
For more details, visit: GCC High for Microsoft Outlook Sales Email Integrations
HubSpot has made refinements to the visual design of its light color theme based on customer feedback from the initial release. The update includes better contrast, a more refined color palette, and a cleaner visual layer. All workflows, data, and team configurations remain unaffected by the theme changes. This public beta is a good time for users who have not yet tried the new theme to check it out.
Why It Matters: A workspace that reduces eye strain and visual distractions can improve daily productivity. The refinements address contrast and color palette concerns from the initial release, making the interface cleaner for users who spend extended time in HubSpot throughout their workday.
For more details, visit: Light Color Theme, Improved
A native Amazon Redshift to Data Studio connector lets users connect their Redshift instance to Data Studio, bring specified source tables into the platform, and activate that data across HubSpot. This feature is available with Data Hub Enterprise and Smart CRM Enterprise.
Why It Matters: Similar to the Azure Synapse connector, this update removes a major blocker for customers who use Amazon Redshift as their data warehouse. Organizations can combine Redshift data with HubSpot CRM data for richer analytics, better segmentation, and more personalized customer experiences.
For more details, visit: Amazon Redshift Connection to Data Studio
Mobile app users can now set a preferred default tab, either activity or overview, for each CRM record type. The chosen tab displays first when opening records on mobile, reducing the number of taps needed to access the most relevant information for a given workflow.
Why It Matters: Different roles prioritize different data when viewing records. Sales reps might need quick access to activity history, while account managers focus on deal details. This personalization eliminates extra navigation steps on mobile, improving field efficiency. Notably, this customization is not yet available on desktop.
For more details, visit: Set Favorite Tab on Mobile Records
Custom reports can now be attached when sharing dashboards or reports via email. This update fixes an issue that previously caused custom reports to be omitted from email attachments, meaning only standard reports were included in scheduled or one-off email shares.
Why It Matters: For teams that rely on scheduled or direct email shares to distribute insights to stakeholders who do not log in to HubSpot regularly, missing custom reports made email sharing unreliable. Custom reports now behave consistently with all other report types, ensuring email shares are complete every time.
For more details, visit: Custom Reports Included in Email Shares with Attachments
A new two-way data sync app with Notion is available in private beta. The integration mirrors the capabilities found in HubSpot's 100+ data sync apps, with customizable field mappings, filter settings, and real-time updates. Alongside two-way sync, Notion is also available as a source in Data Studio, where teams can ingest Notion databases into a pre-CRM workspace to join, clean, and transform data before activating it in HubSpot. Data Studio is currently in beta and included with Data Hub Professional and Enterprise.
Why It Matters: With this data sync app, Notion and HubSpot stay aligned automatically. Changes made in either system are reflected in the other. The Data Studio integration adds an additional layer of control, allowing teams to clean and enrich Notion data before it enters the CRM, reducing data quality issues during migration or ongoing sync.
For more details, visit: New Notion Integration
Users can now customize the sales toolbar in Gmail to show only the tools they need, reducing clutter and fitting everything into a single row. The customization allows users to tailor the toolbar to their specific sales workflow by showing only the features they use regularly.
Why It Matters: The ability to hide unused tools from the Gmail compose window reduces visual distractions and keeps all relevant tools accessible in one row. This improvement to the sales email experience addresses a common friction point for Gmail-based sales teams working within HubSpot.
For more details, visit: Customize Your HubSpot Sales Toolbar in Gmail
Teams import introduces bulk CSV creation of HubSpot teams, including nested team hierarchies. This beta feature solves a significant gap in team management at scale, where customers previously had to create teams manually one by one. The new import experience lets administrators generate complete team structures in minutes rather than days or weeks.
Why It Matters: The inability to import or bulk create teams has been a repeatedly highlighted limitation that prevents organizations from modeling their structure accurately in HubSpot. Examples include customers manually creating hundreds of teams, nesting them individually, and hitting scalability walls as organizations grow. This update directly addresses that friction for large and growing organizations.
For more details, visit: Teams Import for Scalable Org Management
Data Warehouse Connectivity Expanding Rapidly: With both Azure Synapse and Amazon Redshift connectors joining Data Studio alongside the new Notion integration, HubSpot continues to lower barriers for organizations that store data outside the CRM. Next week's Data Studio unboxing with the product team should provide deeper insight into how these connectors work in practice.
Form and Data Quality Tools Maturing: The daily spam submission digest and active lookalike segments both reflect HubSpot's continued investment in data quality and audience accuracy. Organizations should evaluate whether their current form notification settings provide adequate visibility into spam activity, and Marketing Hub Enterprise users should explore how active lookalike segments could enhance their targeting and nurture strategies.
Administrative Scale Getting Attention: The teams import feature and line item permissions update both address operational bottlenecks that compound as organizations grow. Administrators managing complex team structures or sensitive pricing data now have tools that match the scale of their operations.