Explore the most recent updates to HubSpot's platform and understand their significance for your business efficiency and growth. On December 12th, HubSpot introduced 15 enhancements aimed at improving user experience and operational efficiency. This article provides an in-depth look at these updates, detailing the features and their impact on your business.
Stay informed with the latest advancements, including new CRM views, reCAPTCHA for live chat, improvements to the Breeze Assistant mobile app, sandbox enhancements, and more. These updates are designed to streamline workflows, enhance data management, and provide more robust tools for your team.
HubSpot has rolled out several updates to make the CRM index page more flexible and personalized. The new features include calendar views across more objects, streamlined apps for better navigation, and fully customizable quick filters.
Why It Matters: These enhancements enable users to tailor their CRM views to better suit their workflow, improving efficiency and user experience.
For more details, visit: Flexible CRM Views
The reCAPTCHA feature for live chat is now in private beta. This update enables reCAPTCHA by default for new customer agent chat flows, while existing chat flows can have reCAPTCHA enabled individually.
Why It Matters: By implementing reCAPTCHA, businesses can reduce incoming chat volume from bots and spam, ensuring that customer service efforts are focused on genuine inquiries. If you're using customer agent, this can also minimize credit consumption from bots and spam.
For more details, visit: reCAPTCHA for Live Chat
The Breeze Assistant mobile app now supports push notifications. The first use case includes activation tips delivered over the user's first two weeks with the app, introducing features and encouraging users to start new threads.
Why It Matters: This change helps users discover Breeze Assistant's capabilities, build usage habits, and act at the right moments, thereby increasing engagement and productivity.
For more details, visit: Breeze Assistant Mobile App: Notifications
HubSpot has introduced toll-free number acquisition for the United States, now available in private beta.
Why It Matters: Toll-free numbers provide valuable business-branded lines that offer low-cost options for customers and prospects to contact the company, enhancing customer service and accessibility.
For more details, visit: Toll-Free Numbers in the U.S.
Knowledge vaults now stay automatically in sync with selected HubSpot segments and active lists, ensuring they always contain up-to-date contacts, companies, deals, or tickets matching your criteria. To create an active list-powered knowledge vault, users select the object type, choose an existing active segment, name and describe the vault, and optionally connect it to specific agents or assistants.
Why It Matters: This feature eliminates the risk of stale or irrelevant information, ensuring that AI assistants and agents always access the latest CRM data for more accurate and efficient operations. No manual updates are needed.
For more details, visit: Segment Powered Knowledge Vaults
Breeze Assistant can now query custom website events and app events configured in your HubSpot portal, providing deeper insights into user behavior on your website and through your apps.
Why It Matters: This enhancement allows businesses to make data-driven decisions based on specific customer actions, streamlining the ability to answer important questions using additional data sources. This brings you closer to having a comprehensive view of all your HubSpot data through Breeze Assistant.
For more details, visit: Breeze Assistant's Capability to Query Custom Event Data
HubSpot has converted partner admin to a single consistent permission, ensuring partners have reliable access to the tools they need across all customer accounts.
Why It Matters: This update prevents partners from being blocked from accessing critical features, enabling them to deliver client work without interruption while maintaining appropriate security boundaries. No more awkward super admin conversations.
For more details, visit: Expanded Partner Admin Permissions
The new standard sandbox provides a safe environment that mimics the features and supported assets of your live account, allowing for risk-free building and validation of new processes. It also includes a deploy-to-production feature for supported assets. Standard sandboxes can be used to safely define your CRM data model and orchestrate business processes using automations.
Why It Matters: This feature helps teams build and test new business processes without disrupting end users in production, reducing errors, rework, and data issues. Important note: Your current standard sandbox will be labeled as Legacy Standard Sandbox and will be sunset on March 16th, 2026.
For more details, visit: New Standard Sandbox with Deploy to Production
Custom assistants are tailored AI helpers that use your company's documentation and HubSpot data to deliver fast, accurate answers right inside the Breeze Assistant mobile experience. From onboarding bots that answer new employee questions to product experts trained on your knowledge base, these assistants bring focused, domain-specific help to your team wherever they are. You can now switch between multiple assistants, each designed to serve a specific purpose.
Why It Matters: Custom assistants turn Breeze Assistant into an AI teammate that understands your business, your workflows, and your users. Sales teams can chat with an assistant trained on competitive battle cards or onboarding resources anytime on the go. People teams can offer instant support for employee FAQs. Marketing teams can upload campaign playbooks or brand guides and get quick help writing content that's always on brand.
For more details, visit: Custom Assistants on Breeze Assistant Mobile App
Now in the Breeze Assistant mobile app, you can rename existing conversation threads, making it easier to find important previous threads. Additionally, if you navigate away from a thread while a message from Breeze Assistant is processing, you'll see a dot on the menu icon and in the thread list to indicate an unread message. Improved reliability ensures you receive messages even with network connection issues.
Why It Matters: Breeze Assistant automatically generates a thread name at the start of the conversation, which means later context isn't reflected in the name. Now you can change the name of the thread to one of your choice at any time, making organization and retrieval much easier.
For more details, visit: Find Unread Threads and Rename Threads
New custom views on the reports list page help you quickly find and access reports using personalized filters and pinned tabs. This feature is now available in beta.
Why It Matters: As your report library grows, finding specific reports becomes challenging, leading to wasted time and inconsistent naming conventions. With custom views, you can organize reports and dashboards more effectively, filter and retrieve relevant reports faster, and improve collaboration and reporting adoption across your team.
For more details, visit: Custom Views on Reports List and Dashboards List
Custom dashboards can now replace the default analyze tab in landing pages, website pages, social media, blog, and target accounts. This feature is available in beta.
Why It Matters: You can now tailor analytics to your specific needs, making insights more actionable and accessible. This allows you to view data most relevant to your role or team, access key metrics faster for improved decision-making, and increase analytics adoption by customizing the view to your preference.
For more details, visit: Replaceable Analyze Tabs
Artifacts is your new home for everything Breeze Assistant has created with you. From AI-generated images to other content, Artifacts makes it easy to find, review, and reuse your Assistant's outputs right from your phone. Think of it as your mobile content command center—always organized, always accessible.
Why It Matters: Artifacts help you get more from every interaction with Breeze Assistant. Sales reps can revisit past content or pitch decks and reuse them across similar accounts. Marketers can scroll through creative assets or campaign blurbs generated in past chats and quickly customize or redeploy them. Everyone saves time by having a single place to find what Breeze created—no need to scroll through endless chat threads.
For more details, visit: Artifacts on Breeze Assistant Mobile App
Restore property edits lets you bulk restore recent changes made by workflows or imports. This feature is available in beta for HubSpot Enterprise customers with super admin permissions.
Why It Matters: You need to protect your data integrity and quickly fix mistakes. Without this feature, reverting unwanted changes was time-consuming and required property history exports and imports. Now you can quickly identify and restore recent property changes, maintain data accuracy without leaving HubSpot, and reduce downtime and improve efficiency in managing your CRM data.
For more details, visit: Restore Property Edits for Bulk Changes
Company records now display form submissions from all associated contacts on the activity timeline. This feature is available in beta.
Why It Matters: When evaluating a company's engagement, you need visibility into all the touchpoints across the organization. Instead of checking individual contact records, you can now view all form submissions from associated contacts in one place, saving time and giving you a complete picture of company-level interest. This is especially valuable for B2B organizations.
For more details, visit: Form Submissions on the Company Record
Stay updated with these latest enhancements to maximize the efficiency and effectiveness of your HubSpot platform. For further details on specific updates, visit the provided links and explore how these features can benefit your business.