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February 03, 2026 HubSpot Updates - AEO: Track your brand visibility in AI-powered search

February 03, 2026 HubSpot Updates - AEO: Track your brand visibility in AI-powered search

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show
• 24 min
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Wake up to the power of your HubSpot platform! In this episode of Wake Up, Customer Platform, we dive into the latest features and updates that can elevate your business operations and unlock the true potential of HubSpot. Key topics covered in this episode include: - **HubSpot Connector for Claude**: Explore how this tool allows you to update CRM records and engage with customer history directly from Claude's chat window, enhancing workflow efficiency and decision-making. Join beta: https://app.hubspot.com/l/product-updates/?rollout=251918 - **Answer Engine Optimization (AEO)**: Learn about the new AEO tool, enabling you to track your brand's visibility in AI-driven search engines, ensuring that you stay relevant in today’s evolving digital landscape. Request beta: https://app.hubspot.com/l/product-updates/?rollout=277890 - **Customized Line Item Properties**: Discover how you can now customize line item properties in CPQ quotes, allowing for a more tailored and professional presentation to your clients. Join beta: https://app.hubspot.com/l/product-updates/?rollout=269898 - **Account Cleanup**: Understand the importance of maintaining a clean HubSpot account with tools that help you identify and remove unused assets, leading to improved data organization. Learn more: https://app.hubspot.com/l/product-updates/?rollout=251915 - **Enhanced Brand Voice**: Find out how the updated brand voice feature can help you create content that resonates with your audience, reflecting your unique style and tone. Join beta: https://app.hubspot.com/l/product-updates/?rollout=284955 Key takeaways from this video include actionable insights on leveraging HubSpot's features to streamline processes, improve customer interactions, and make informed decisions. Tune in as Chris Carolan and George B. Thomas guide you through these updates and help you awaken the full potential of your HubSpot platform. Join us every weekday morning for more insights and tips that can transform your business operations. Don't miss out on the solutions you already own—it's time to wake up and watch your business thrive!